TRAVEL & HOSPITALITY

Even though the Travel & Hospitality businesses are more people-centric than others, they have tremendous opportunity to streamline customer interactions, improve omni-channel registrations and digital payments at each node, improve public knowledge and awareness about travel destinations and affiliates, handle around the clock travel query resolutions with chatbots, improve data analysis and decision making capability, etc. All these facets related to Travel & Hospitality industry and much more can be automated with the help of technology solutions.

Travel & Hospitality is a data-driven industry. Each interaction with existing customers, prospects, and suspects generates humongous data. This data can be mined for extracting nuances of customer preferences and improving customer service. Intelligent Automation not only allows to collate and curate this accumulated data but also update the streamlined data into CRM systems for future reference. The data can be used for cross-selling and up-selling products throughout the customer lifecycle.

Travel and Hospitality businesses interact with numerous vendors, providers, and OEM manufacturers to run their day to day operations. Similarly, they have hundreds and thousands of customers on their active customer lists during the peak seasons and off season cycles.

Payments for all purchases through external parties can be expedited through procure-to-pay (P2P) automation cycles. Each customer registration and the corresponding payment can be automated through the order-to-cash (O2C) automation. The transaction records can be analysed with record-to-report (R2R) automation.

The automation of these processes, including P2P, O2C, and R2R give an overall thrust to the Finance & Accounting departments and enables them to maintain a tight grip on the revenue generation and revenue collection operations. It allows to maintain a healthy cash flow in the system and the larger vendor ecosystem throughout the year.

Most Travel & Hospitality businesses are thriving multi-way ecosystems, where the main business is tied up with many business partners, places of tourist interest and recreation, and places of religious and historical importance.

On registration, the customer is provided with either an online downloadable app or a tab-based app at the reception counter. The app walks the customer through the different locations on the sprawling property, while highlighting the speciality of each. It also include the different breakfast corners, dining bars, food lounges, etc., that pepper across the property.

The app also highlights the nearby and accessible travel sites of historical and religious importance while taking through a Virtual Reality tour and specifying the significance and importance. The app has the capability to register for round-the-clock local site-seeing tours, contactless and multi-channel payments, and receipt generation.

Most Travel & Hospitality businesses and Tourism Development state departments provide downloadable apps that walk the customers through the travel destinations and sites of historical importance within their ambit. These AR/VR apps are instrumental in increasing the awareness and knowledge about the travel sites and destinations that exist within their jurisdictions. These apps enable the tourists to increase their awareness about the nearby places and quickly register for a local-site seeing tour thereby improving monetization.

In all data-intensive sectors, including Travel & Hospitality, decision making can be a tedious process due to the data deluge. Business Intelligence & Data Visualization solutions atop databases immensely improve real-time decision making. The use of intelligent analysis and pattern mining allows to decipher customer preferences for cross-selling and up-selling different products and services.