Salesforce CRM offers an integrated Cloud-based CRM platform that comprises a number of individual clouds, which can be customized to support Sales, Services, Marketing, Experience Management, Financial Services, Non-Profit Organizations, Health Services, etc. It offers an AppExchange feature that allows to extend each and every CRM cloud beyond the standard CRM features and build best-in-class CRM apps. It offers a single source of truth between the many aforesaid CRM clouds as well as allows to create a personalized experience. It offers faster time to value with ease in design and roll-out. Being cloud-based, Salesforce CRM offers immense scalability and flexibility. The RoI is achieved quickly with fast and prompt customer service resulting in high customer satisfaction.

Salesforce CRM allows to track the performance of the different customized CRM Cloud Apps. Being Artificial Intelligence driven, it allows faster actionable insights. It allows to automate most of the manual tasks and offers role-based anytime anywhere access. AppExchange feature extends the functionality of each app, as required. Salesforce CRM is a next generation Cloud CRM that allows to generate anytime anywhere, self-service reports. It offers easy integration with computer telephony and other communication channels, such as email, chat, web, and social media as well as provides information at the finger tips.

Salesforce CRM allows to move from data management to customer engagement. In-built analytics solutions and Artificial Intelligence generate actionable insights from big data. It not only improves customer retention but also improves the rate of lead conversion. The Cloud-based online data management allows enterprises to build and improve customer relationship. It also retains data about past purchases, each and every omnichannel customer interaction, and customer behaviour, thus allowing businesses to strategically engage customers.

With its trustworthy and DIY reporting mechanism businesses can generate actionable insights on the go. In-built and self-service dashboards allow to visually represent data quickly and offer faster time to value. Salesforce CRM Cloud allows to improve the messaging to customers through automated targeted marketing thus improving productivity and efficiency of Sales and Marketing teams through simplified collaboration.