Market Research Services for both Brand Companies & Research Agencies

Market Research is going through a tremendous technology-driven transformation. This change brings forth a problem of plenty for both Brands and Research Agencies. Defining the problem, identifying the right answer, implementing the right technology solution, and ultimately deriving insights all become challenges when faced with a plethora of choices.

This is where Datamatics can be a strategic partner for you to help de-clutter and get better and faster insights. The Research & Analytics division brings to the fore a smart blend of deep domain knowledge in Market Research and Analytics in conjunction with the core Technology DNA of Datamatics in the form of Enterprise Data Management, Mobility, and Robotics.

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Market Research involves working with people and voice of the customer or customer sentiments. It requires huge teams to extract any meaningful insights from the humongous data. How does technology help Market Research scenario?

Technologies such as Intelligent Data Capture, SENTIpede, Robotic Process Automation, and Artificial Intelligence / Machine Learning enable data unification to create an integrated source of Market Research data from the collected data forms.

By using Business Intelligence, Data Visualisation, and Data Alignment solutions, professionals can accelerate Market Research related decision making in a context-driven environment.

The entire ensemble when hosted on cloud-enabled Data Lakes and Data Warehouses can be seamlessly accessed by the professionals anytime anywhere.

What is the principle of Unification to Amplification?

Unifying individual customer sentiments generated across wider cross-sections develops specific patterns across demographics. These patterns are amplified as the sample set increases. This is the principle of Unification to Amplification, which is used to understand the true customer sentiment.

Is real-time data reporting possible in Market Research or Consumer Research domain?

Business Intelligence and Data Visualization solutions atop curated, prepared, and unified data sets allows to chart creative visualizations and build interactive DIY Dashboards. It facilitates data democratization for creating actionable insights and real-time data reporting.