Outsourcing Services & Solutions for the Market Research Industry

Market Research is going through a tremendous technology-driven transformation. This change brings forth a problem of plenty for both Brands and Research Agencies. Defining the problem, identifying the right answer, implementing the right technology solutions for gathering and disseminating customer data, and ultimately deriving actionable insights. All these challenges have been amplified considering the plethora of choices when it comes to finding the right solutions.

This is where Datamatics can be a strategic partner for your company, to help de-clutter and get better and faster insights across the entire value chain. From Process Consulting and Customer Journey Mapping to Data Capture, Automations, Analytics, Reporting/Dashboards to agile & actionable insights, the Research & Analytics (R&A) solutions bring to the fore a smart blend of deep domain knowledge in Market Research and Analytics in conjunction with the core Technology DNA of Datamatics. The Research & Analytics leverages the latest technologies, including Enterprise Data Management, Mobility, Digital experiences, AI/ML interventions, and Robotic Process Automation (RPA).

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Market Research services involve working with people and voice of the customer or customer sentiments. It requires huge teams to extract any meaningful insights from the humongous data. How does technology help Market Research scenario?

Technologies such as Intelligent Data Capture, SENTIpede, Robotic Process Automation, and Artificial Intelligence / Machine Learning enable data unification to create an integrated source of Market Research data from the collected data forms.

By using Business Intelligence, Data Visualisation, and Data Alignment solutions, professionals can accelerate Market Research related decision making in a context-driven environment.

The entire ensemble when hosted on cloud-enabled Data Lakes and Data Warehouses can be seamlessly accessed by the professionals anytime anywhere.

What is the principle of Unification to Amplification?

Unifying individual customer sentiments generated across wider cross-sections develops specific patterns across demographics. These patterns are amplified as the sample set increases. This is the principle of Unification to Amplification, which is used to understand the true customer sentiment.

Is real-time data reporting possible in Market Research or Consumer Research domain?

Business Intelligence and Data Visualization solutions atop curated, prepared, and unified data sets allows to chart creative visualizations and build interactive DIY Dashboards. It facilitates data democratization for creating actionable insights and real-time data reporting.

How do Datamatics Market Research services help businesses make better decisions?

Datamatics Market Research helps businesses build survey forms and conduct brand and product-related surveys on a digital platform. It helps businesses gather the data in the right format, clean, and unify it, and host it on the Connected Data platform that can be mined for information discovery and decision-making.

What makes Datamatics Market Research services unique?

Datamatics Market Research teams have their origin in core Market Research domain. They leverage the latest technology stacks for survey administration and information mining over Big Data platforms towards driving operational excellence.

What specific industry expertise does Datamatics have in Market Research?

Datamatics Market Research leverages its core MR experience by automating core MR processes and institutionalizing the Connected Data paradigm for top global brands and agencies. It uses the latest developments in technologies, including Enterprise Data Management, Mobility, Digital experiences, AI/ML interventions, and Robotic Process Automation (RPA) for MR automation solutions.