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Digital Enablers for the Market Research Industry


Market Research is going through a tremendous technology-driven transformation. This change brings forth a problem of plenty for both Brands and Research Agencies. Defining the problem, identifying the right answer, implementing the right technology solution, and ultimately deriving insights all become challenges when faced with a plethora of choices.

This is where Datamatics can be a strategic partner for you to help de-clutter and get better and faster insights. The Research & Analytics division brings to the fore a smart blend of deep domain knowledge in Market Research and Analytics in conjunction with the core Technology DNA of Datamatics in the form of Enterprise Data Management, Mobility, and Robotics.

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Datamatics Offerings

market research Consulting & Advisory Services

Consulting & Advisory Services  

Towards the digital transformation of insights business 

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Market Research services using Business Intelligence & Data Visualization

Business Intelligence & Data Visualization – TruBI

Interactive visualization of unified data with DIY tools

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Artificial Market Research using Intelligence & Cognitive Sciences

Artificial Intelligence & Cognitive Sciences – TruAI

Intelligence extraction from high volumes of multi-structure data

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Customer Support services

Customer Support

Native language experts proficient in analysing voice and non-voice media

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Market Research using Robotic Process Automation (RPA)

Robotic Process Automation – TruBot

Integrated operations using multiple multi-structured data sources stored across different silos

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Digital transformation (MR) Market Research Services

Technology Solutions

Digital transformation of the MR landscape using enterprise grade solutions

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Enterprise Mobility solutions

Enterprise Mobility

A mobile first approach in a hyper converged world, where people and things are always connected

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Customer Acquisition Solutions

Customer Acquisition

Reaching the right audience at the right time through a data-driven approach

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Operations support and excellence

Operations support and excellence

Build stronger and better customer relationships through a technology-driven platform


Explore Datamatics Research & Analytics for Brands and Agencies

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  Customer Testimonial

Manish Makhijani, Global CMI Director (PDC), Unilever

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Interpreting Voice of Customer with Speech Analysis

Everyone is familiar with the term 'Voice of the Customer'. Speech analytics does exactly that.

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The A-Z Of Speech Analysis And Its Role In Understanding Consumer Behavior

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Research & Analytics -
Unify to Amplify
(for Brands)

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Research & Analytics -
Transform to Perform
(for Agencies)

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TruAI Improves Customer Services For A Leading Bank


Data Sciences - Fraud Analytics

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