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Market Research is going through a tremendous technology-driven transformation. This change brings forth a problem of plenty for both Brands and Research Agencies. Defining the problem, identifying the right answer, implementing the right technology solutions for gathering and disseminating customer data, and ultimately deriving actionable insights. All these challenges have been amplified considering the plethora of choices when it comes to finding the right solutions.
This is where Datamatics can be a strategic partner for your company, to help de-clutter and get better and faster insights across the entire value chain. From Process Consulting and Customer Journey Mapping to Data Capture, Automations, Analytics, Reporting/Dashboards to agile & actionable insights, the Research & Analytics (R&A) solutions bring to the fore a smart blend of deep domain knowledge in Market Research and Analytics in conjunction with the core Technology DNA of Datamatics. The Research & Analytics leverages the latest technologies, including Enterprise Data Management, Mobility, Digital experiences, AI/ML interventions, and Robotic Process Automation (RPA).
Data Driven Digital Transformation to keep business models and processes relevant to agile and sharper consumer insights
Business Intelligence with interactive visualization of unified data with DIY tools for deeper data trends, patterns and segments
Intelligent extraction from high volumes of multi-structure data to derive actionable insights and patterns
Digital Solutions for Superior Customer Experience and Omni-channel support across customer journey
A mobile first approach for enhanced insights in a hyper converged world, where people and things are always connected
Digital transformation of the Market Research landscape using enterprise grade solutions for application development, knowledge management and panel management
Integrated operations for faster insights using multiple multi-structured data stored across disparate data sources
Build Agile and Improved Processes through automations, technology interventions and connected data platforms
Technologies such as Intelligent Data Capture, SENTIpede, Robotic Process Automation, and Artificial Intelligence / Machine Learning enable data unification to create an integrated source of Market Research data from the collected data forms.
By using Business Intelligence, Data Visualisation, and Data Alignment solutions, professionals can accelerate Market Research related decision making in a context-driven environment.
The entire ensemble when hosted on cloud-enabled Data Lakes and Data Warehouses can be seamlessly accessed by the professionals anytime anywhere.
Unifying individual customer sentiments generated across wider cross-sections develops specific patterns across demographics. These patterns are amplified as the sample set increases. This is the principle of Unification to Amplification, which is used to understand the true customer sentiment.
Business Intelligence and Data Visualization solutions atop curated, prepared, and unified data sets allows to chart creative visualizations and build interactive DIY Dashboards. It facilitates data democratization for creating actionable insights and real-time data reporting.