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Increasing Efficiency For Generating Opinion Poll For A Global Market Research Firm
Success Story

Transforming Data Extraction with TruBot for Faster Insights Delivery

Market Research
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The client is a global leader in information, data, and measurement, with a presence in over 100 countries. Specializing in delivering comprehensive data insights across diverse industries, they empower businesses with actionable intelligence to drive decision-making and strategic growth. With a vast and diverse portfolio of services, the company provides reliable, real-time data and analytics, helping clients navigate complex market landscapes and make informed choices on a global scale.

The Challenge: Efficiency and Accuracy Gaps

The client faced a significant challenge in managing a vast volume of unstructured data. They needed to collect and process response data for a complex questionnaire across 467 constituencies in 35 centers, with two versions of the questionnaire in each center. This amounted to 7.5 million documents in 22 Indian languages across various states. The scale and variety of the data made aggregation and analysis incredibly difficult.

Key executives, including the CIO, were deeply concerned about the inefficiencies of manually handling such a massive dataset. The CIO was particularly worried about the risk of errors in the data, which could compromise the quality of insights. Additionally, there were concerns around time delays and increased operational costs.

The manual processes not only consumed significant resources but also hindered the ability to deliver insights to clients in a timely manner. The company needed a solution that could automate the data processing, scale with the vast volume, and ensure precision and speed in delivering actionable insights.

The Solution: TruBot Automation Deployment

Datamatics implemented its RPA solution, TruBot, to address the client’s challenge of extracting and analyzing data from the complex questionnaire. TruBot was deployed to automate the extraction of data from a specific section of the questionnaire, which contained varying information across different states. This solution helped collate the data seamlessly, enabling the team to gain valuable insights into the overall opinion of respondents across the constituencies.

To further enhance efficiency, Datamatics deployed a team of 200 full-time equivalents (FTEs) to scan and process the massive volume of 7.5 million documents. The team used advanced technology and automation to extract relevant data accurately and efficiently, drastically reducing the time and effort required for manual data handling.

By integrating TruBot with human expertise, the client was able to significantly speed up the data extraction process, ensuring timely and accurate insights. This solution provided a scalable, reliable, and cost-effective way to manage the vast and complex data, improving the client’s ability to deliver high-quality results to their stakeholders.

Impact: Reduced Operational Costs and Efforts

100%

Accurate data capture from paper questionnaires using TruBot

Clean Edited Data

From mailroom scanning of the questionnaires

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