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Datamatics Research & Analytics solutions blends Market Research and Analytics with technology at the core. We help derive insights from data using AI/ML, Data Management, Knowledge portals, Analytical Methodologies & Consulting to meet the end objectives of Brands & Agencies. Our expertise include Process Consulting, Advanced Analytics, Visualization, Research Tech and Mobility, data & pattern mining using AI & ML, Speech to Text Analytics, Mystery Audits, Data Collection, Preparation, Integration, Business Intelligence and Visualization to equip clients with efficient processes & sharper insights. We also help “Transform to Perform” with Big Data and Data Discovery by unifying multi-source data.
Integrate | Measure | Augment | Monitor
Datamatics provides cutting-edge data and digital solutions across the Consumer Insights lifecycle to create superior Customer Experiences. Datamatics as the Digital Partner for Data-Driven Brands, helps them amplify consumer insights by unifying multi-source data. Its tech-enabled solutions help leading Brands improve their competitive advantage through digital transformation.
Datamatics enables you to "Transform to Perform"
Datamatics uses its expertise in Research, Analytics, and Technology to enable Market Research agencies to execute projects of varying complexities. It offers end-to-end support across standalone as well as massive integrated projects.
Datamatics works with a range of flexible engagement models, including project-led deliveries to high-value joint ventures and strategic partnerships.
Datamatics has global partnerships and alliances with leading technology players and has worked with 7 of the world’s ten largest market research organizations.
Research & Analytics involves gathering, studying, and understanding the consumer voice and their perception of the product and the brand. Aggregating and unifying the sentiment at scale amplifies the voice of the customer and allows the researcher to generate a report for the management for taking market decisions.
A brand is a particular product manufactured by a company under a particular name. The word “brand” is interchangeably used to denote the user perception of the product and the company.
A research & analytics agency undertakes a study about the users’ perception of the different products of a particular company and submits actionable insights for market penetration.
Some large companies have in-house research and analytics groups, which engage in periodic research and analysis of the company’s different products or brands.
Research & Analytics agencies and in-house groups gather the users’ or market perception about a product or products through different modes, such as questionnaires, interviews, video graphs, etc. Aggregating and unifying these inputs over a large section of users, amplifies the voice of the customer across different demographics. This true voice of the customer allows the Research & Analytics agencies and groups to submit a report about the improvements or attenuations in the product specifications to be undertaken for a particular product for increased market penetration.
Research & Analytics agencies and in-house groups gather a large amount of data while analyzing the market perception of a particular product. Technology-enabled data aggregation and data visualization allow the agencies and in-house groups to generate a 360-degree comprehensive conclusion from the research in a shorter period of time as compared to manual activity.
Research & Analytics agencies and in-house groups leverage different Advanced Data Modelling techniques, such as Diagnostic Analytics, Prescriptive Analytics, Predictive Analytics, Descriptive Analytics, and Deep Analytics to provide Advanced Analytics Models and Visualizations. Ready visuals, graphs, and automation solutions allow the agencies and in-house groups to undertake quick analysis and take faster business decisions.