Digital research partner for data-driven brands
The Research & Analytics (R&A) solutions at Datamatics is a smart blend of domain knowledge in Market Research and Analytics in conjunction with the core Technology forte of Datamatics. The key focus remains around deriving insights from structured and unstructured data using AI/ML, Data Management, Knowledge portals, Analytical Methodologies, Consulting and Story Telling to meet the end objectives of Brands & Agencies. This is further fueled by agile & intuitive layers of Business Intelligence and Data Visualization for faster decision making. We also provide support for Speech to Text Analytics, Mystery Audits, Data Collection, Preparation and Integration.
Team Datamatics has continued to add value to the Research & Analytics processes by virtue of its rich expertise in the space of Process Consulting, Data Science/Advanced Analytics, Data Visualization, Research Tech and Mobility along with modern areas such as data & pattern mining using Artificial Intelligence and Machine Learning. These key differentiators have allowed us to equip our clients across the globe with efficient processes & sharper insights. Our focus on “Transform to Perform” has enabled us to deliver projects in Big Data integration and Data Discovery exercises leveraging our core competence in unifying high volume, multi-source data including unstructured data. This has also led to multiple success stories around an integrated Omni-channel view of the Voice of the Customer (VoC) and related consumer analytics
To continue its leadership position in Market Research Technology space, Datamatics, in collaboration with the global MR association ESOMAR and Market Research Society of India (MRSI) has institutionalized industry awards like the Dr. Lalit Kanodia Laureate Award for Technology Excellence in Market Research. These awards encourage and acknowledge efforts towards technology-led innovations in Market Research industry that tangibly enhance the quality of consumer insights by celebrating and rewarding innovators on a global platforms.
Integrate | Measure | Augment | Monitor
Brands have to continuously monitor the market and their target customer group to dig deeper into the consumer mindspace and improve their market share. With digital disruption and a highly omnichannel consumer base, the demands from the Customer Experience (CX) and Consumer Insights functions within enterprises are changing drastically. In this new data-heavy landscape, these teams are expected to unify and democratize data. From data integration to data synthesis, from data visualization to high-impact storytelling and CX insights across every imaginable type of data, enterprises are expected to harness data to – (1) Generate impactful insights; (2) Produce real-time or near real-time business intelligence, and (3) Democratize the data insights by quick dissemination within relevant functional teams for agile decision-making.
Datamatics understands the relevance of Data to Intelligence (D2I) across the Customer Journey for building and maintaining a Single Source of Truth about your customers. Datamatics stays focused on your business problem and designs the most optimal solution to closely understand, measure, and enhance your customer’s experience, whether it is through its expertise in Data Preparation & Integration, Analytics, Visualization, Artificial Intelligence/Machine Learning solutions or Process & Digital Consulting.
Datamatics leverages its Domain, Data and Digital expertise to augment the data insights from different repositories and siloed sources to bring together highly actionable Connected Data ecosystems. Its core skillsets in Customer Management, Data Science and Customer Analytics, powered by its proprietary tools, such as TruAI and TruBI, and experienced research consultants Datamatics helps you at each step in your CX measurement & enhancement journey.
Business Intelligence with real-time charting & reporting and DIY dashboards using Datamatics proprietary tools, such as TruBI, and also industry-standard platforms, such as PowerBI and Tableau
Derive insights from the
omni-channel Voice of the Customer to increase Csat/NPS and brand stickiness
Datamatics enables you to "Transform to Perform"
Datamatics uses its expertise in Research, Analytics, and Technology to enable Market Research agencies to execute projects of varying complexities. It offers end-to-end support across standalone as well as massive integrated projects.
Datamatics works with a range of flexible engagement models, including project-led deliveries to high-value joint ventures and strategic partnerships.
Datamatics has global partnerships and alliances with leading technology players and has worked with 7 of the world’s ten largest market research organizations.
End-to-End project management services for Market Research
Generate actionable insights powered by Connected Data
Engage the RAPID (Research & Analytics Projects Intelligently Delivered) framework for a truly rapid turnaround of projects in an agile environment
Use the data preparation and integration support service for market service projects
Scale up Market Research operations with the help of technology and MIDAS offerings
Engage strategic value-added services that act as an extension arm for Market Research agencies
Creative visualization and interaction with unified data, real-time charting & reporting, and DIY dashboards using proprietary and industry-standard platforms
Best practices involving multi-source data integration into a single-view, semantic-search enabled knowledge repository, Enterprise Business Intelligence, and Big Data Analytics
Expert-assisted data integration from different sources also comprising survey programming, data processing, and data validation
Research & Analytics involves gathering, studying, and understanding the consumer voice and their perception of the product and the brand. Aggregating and unifying the sentiment at scale amplifies the voice of the customer and allows the researcher to generate a report for the management for taking market decisions.
A brand is a particular product manufactured by a company under a particular name. The word “brand” is interchangeably used to denote the user perception of the product and the company.
A research & analytics agency undertakes a study about the users’ perception of the different products of a particular company and submits actionable insights for market penetration.
Some large companies have in-house research and analytics groups, which engage in periodic research and analysis of the company’s different products or brands.
Research & Analytics agencies and in-house groups gather the users’ or market perception about a product or products through different modes, such as questionnaires, interviews, video graphs, etc. Aggregating and unifying these inputs over a large section of users, amplifies the voice of the customer across different demographics. This true voice of the customer allows the Research & Analytics agencies and groups to submit a report about the improvements or attenuations in the product specifications to be undertaken for a particular product for increased market penetration.
Research & Analytics agencies and in-house groups gather a large amount of data while analysing the market perception of a particular product. Technology-enabled data aggregation and data visualization allows the agencies and in-house groups to generate a 360 degree comprehensive conclusion from the research in a shorter period of time as compared to the manual activity.
Research & Analytics agencies and in-house groups leverage different Advanced Data Modelling techniques, such as Diagnostic Analytics, Prescriptive Analytics, Predictive Analytics, Descriptive Analytics, and Deep Analytics to provide Advanced Analytics Models and Visualizations. Ready visuals, graphs, and automation solutions allow the agencies and in-house groups to undertake quick analysis and take faster business decisions.
Datamatics is a technology company that builds intelligent solutions enabling data-driven businesses to digitally transform themselves through Robotics, Artificial Intelligence, Cloud, Mobility and Advanced Analytics.