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RESEARCH & ANALYTICS

Digital research partner for data-driven brands

Research & Analytics Solutions

The Research & Analytics (R&A) solutions at Datamatics is a smart blend of domain knowledge in Market Research and Analytics in conjunction with the core Technology forte of Datamatics. The key focus remains around deriving insights from structured and unstructured data using AI/ML, Data Management, Knowledge portals, Analytical Methodologies, Consulting and Story Telling to meet the end objectives of Brands & Agencies. This is further fueled by agile & intuitive layers of Business Intelligence and Data Visualization for faster decision making. We also provide support for Speech to Text Analytics, Mystery Audits, Data Collection, Preparation and Integration.

Team Datamatics has continued to add value to the Research & Analytics processes by virtue of its rich expertise in the space of Process Consulting, Data Science/Advanced Analytics, Data Visualization, Research Tech and Mobility along with modern areas such as data & pattern mining using Artificial Intelligence and Machine Learning. These key differentiators have allowed us to equip our clients across the globe with efficient processes & sharper insights. Our focus on “Transform to Perform” has enabled us to deliver projects in Big Data integration and Data Discovery exercises leveraging our core competence in unifying high volume, multi-source data including unstructured data. This has also led to multiple success stories around an integrated Omni-channel view of the Voice of the Customer (VoC) and related consumer analytics

To continue its leadership position in Market Research Technology space, Datamatics, in collaboration with the global MR association ESOMAR and Market Research Society of India (MRSI) has institutionalized industry awards like the Dr. Lalit Kanodia Laureate Award for Technology Excellence in Market Research. These awards encourage and acknowledge efforts towards technology-led innovations in Market Research industry that tangibly enhance the quality of consumer insights by celebrating and rewarding innovators on a global platforms.

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RESEARCH & ANALYTICS OFFERINGS

FOR BRANDS

Datamatics enables you to "unify to amplify"

As a digital research partner for data-driven brands, Datamatics offers technology solutions for Market Research (MR). The company enables you to integrate and unify diverse operational, attitudinal, and transactional data sources to create a 360 degree, on-demand view of the customer.

CX Consulting - Research & analytics offerings for brands

CX Consulting

Comprehensive advisory services comprising the integration of processes, systems, and data with a focus on customer centricity

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Deep Analytics - Research & analytics services for brands

Advanced Analytics & Data Sciences

Connected data solutions including Pattern Mining, Segmentation, Predictive Analytics and Social Media Analytics

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Mystery Shopping & Audit - Research & analytics solutions for brands

Mystery Shopping & Audit

Solutions for evaluation of true customer experience, risk & compliance and process blind-spots

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Business Intelligence - Research & analytics services for brands

Business Intelligence

Business Intelligence with real-time charting & reporting and DIY dashboards using Datamatics proprietary tools, such as TruBI, and also industry-standard platforms, such as PowerBI and Tableau

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Voice of Customer

Voice of Customer

Derive insights from the
omni-channel Voice of the Customer to increase Csat/NPS and brand stickiness

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Our Customers

FOR AGENCIES

Datamatics enables you to "transform to perform"

Datamatics’ SIGMA signifies introduction to the new research channels powered by latest technology frameworks and an integrated approach. With technological capability to execute complex programs and projects, Datamatics offers a range of engagement models to work with – from tactical project-led deliveries to high-value joint investments with strategic partnership in sight.

Data Preparation - Research & analytics services for agencies

Data Preparation

Solutions for ingestion and streamlining of unstructured data, multi-lingual transcription, content analysis, and verbatim coding using smart tools and NLP

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Data Integration - Research & analytics solutions for agencies

Data Integration

Expert-assisted data integration from different sources also comprising survey programming, data processing, and data validation

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RAPID Solutions

RAPID Solutions

Smart Suite of Intelligent Business Solutions to expedite survey creation, launch and tabulation

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Data Management

Data Management

Best practices involving multi-source data integration into a single-view, semantic-search enabled knowledge repository, Enterprise Business Intelligence, and Big Data Analytics

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Data Visualization - Research & analytics solutions for agencies

Data Visualization

Creative visualization and interaction with unified data, real-time charting & reporting, and DIY dashboards using proprietary and industry-standard platforms

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Advanced Analytics & Data Sciences

Advanced Analytics & Data Sciences

Predictive & Prescriptive Analytics solutions powered by statistical data modelling and cognitive technology to leverage Connected Data ecosystems

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Enabling Services

Enabling Services

Process Re-engineering, Robotic Process Automation, Enterprise Mobility solutions, AI-enabled Knowledge Repository for data monetization

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Research Support ServicesResearch Support Services

A wide range of assistance to Researchers enabling MR & Analytics companies to focus on their core proposition of consulting

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Strategic Value CreationStrategic Value Creation

Enhancing strategic value across the research value chain - from innovative methodologies, collaboration on proposals, data science models to final report preparation

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Our Customers


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