Research & Analytics involves gathering, studying, and understanding the consumer voice and their perception of the product and the brand. Aggregating and unifying the sentiment at scale amplifies the voice of the customer and allows the researcher to generate a report for the management for taking market decisions.

A brand is a particular product manufactured by a company under a particular name. The word “brand” is interchangeably used to denote the user perception of the product and the company.

A research & analytics agency undertakes a study about the users’ perception of the different products of a particular company and submits actionable insights for market penetration.

Some large companies have in-house research and analytics groups, which engage in periodic research and analysis of the company’s different products or brands.

Research & Analytics agencies and in-house groups gather the users’ or market perception about a product or products through different modes, such as questionnaires, interviews, video graphs, etc. Aggregating and unifying these inputs over a large section of users, amplifies the voice of the customer across different demographics. This true voice of the customer allows the Research & Analytics agencies and groups to submit a report about the improvements or attenuations in the product specifications to be undertaken for a particular product for increased market penetration.

Research & Analytics agencies and in-house groups gather a large amount of data while analysing the market perception of a particular product. Technology-enabled data aggregation and data visualization allows the agencies and in-house groups to generate a 360 degree comprehensive conclusion from the research in a shorter period of time as compared to the manual activity.

Research & Analytics agencies and in-house groups leverage different Advanced Data Modelling techniques, such as Diagnostic Analytics, Prescriptive Analytics, Predictive Analytics, Descriptive Analytics, and Deep Analytics to provide Advanced Analytics Models and Visualizations. Ready visuals, graphs, and automation solutions allow the agencies and in-house groups to undertake quick analysis and take faster business decisions.