Build a single source of truth for 360-degree holistic analysis



Market Research agencies deal with high volumes data which needs to be transcribed, curated, and integrated to conduct research and analytics. Datamatics Data Preparation enables agencies to prepare and curate data on a digitally platform to generate data substratum and standardization from data gathering and questionnaire administering through data augmentation, data-pipe restoration and assimilation. Datamatics Data Integration integrates multi-source data into a framework to provide a 360-degree Connected Data view. Datamatics leverages technologies including proprietary and commercial solutions, for integration. This Connected Data platform hosted on a Cloud data lake enables a holistic view of the trends and market dynamics.

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Optical Data Ingestion

  • Ingestion through multiple data sources, such as scanned documents, fax, social media, emails, etc., by using Datamatics TruCap+ and Datamatics TruBot
  • Many related activities, such as data extraction, classification, verification, and validation

Speech to Text & Multi-lingual Transcription

  • Transcription from audio & video recordings supported by Speech-to-Text and Text Analytics engine
  • Services provided for Global and Indian regional languages

Verbatim Coding

  • Open-ended coding service on text, audio, and video inputs, using a combination of Natural Language Processing (NLP) based automation and experienced human coders

Survey Programming

  • Tap into the power of versatile surveys to reach a global audience across numerous countries and languages. Our capabilities encompass a range of survey modes, including CAWI, CAPI, CATI, Mobile and Offline Surveys. Tools we work on include ConfirmIT, Decipher, Dimensions, CMIX and Qualtrics. We also offer hosting of surveys and building of customised modules with automation, ensuring a seamless and efficient research experience.

Data Processing

  • Optimize your data analysis with our service offerings of Data Validation, Cleaning and Cross Tabulation. Leverage AI-based methodologies & advanced analytics tools like, BPTO Simulators, Max-Diff Share Simulator, Discreet Choice Modelling and Brand Value Creator Analysis (BVC). Some of the tools used are SPSS, Dimensions, Quantum, and MarketSight.

Data Validation

  • Real-time data quality checks using Robotic Process Automation (RPA) for data validation and error reporting


Case Study


Improving Customer Experience & GDPR Compliance for Unilever

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Case Study

A Leading Retail Chain in the USA Improved Their Customer Service and NPS with Datamatics

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Using Connected Data to optimize Pricing Strategy for boosting sales growth

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Case Study

Increasing Efficiency For Generating Opinion Poll For A Global Market Research Firm

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Enhancing Customer Experience with Connected Data

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