A brand is defined by the Customer’s Experience (CX). And hence it’s not a surprise when we see the Brands with the best CX scores, also topping the list of Brand Health metrics of awareness, consideration, purchase, and recommendation.

 

Our brand’s image is not what we say, but the thoughts, feelings, and service levels that our customers experience (CX) when interacting with us. Every touchpoint makes a difference in how the brand is positioned and whether customers believe in its Promise. 

 

This ebook enables brands to improve the overall experience for their customers with the help of connected data.