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Strategic Value Services

Extension arm of Market Research agencies

DIGITAL RESEARCH PARTNER FOR DATA DRIVEN BRANDS

Datamatics Strategic Value Services focus on the co-creation of research IPs, marketing science models, visualization reports, and actionable consumer insights to enable the Market Research agencies to focus on their core business of tapping the voice of the customer/end users. It leverages outcome-driven engagements based on flexible models and helps Market Research agencies increase topline and revenue sources.

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DATAMATICS OFFERINGS

Audio Video Market Research Interviews & Compilation

Co-creation of
Research IPs

  • Build CX-centric solutions
  • Use non-traditional Research Methodologies
  • Adopt Tech-driven agile solutions

Descriptive - Advanced Data Analytics Services & ConsultingMarketing Science Models

  • Build Advanced Analytics-driven solutions
  • Develop Connected Data frameworks and repositories
  • Create paths for purchase journey mapping
  • Generate scenarios and simulation frameworks
360 Degree Market Research & Data Analysis for Mystery Shopping Audit Services

Actionable Consumer Insights

  • Conduct product testing exercises
  • Perform communication testing
  • Perform usage & attitude studies
  • Identify white spaces and gaps in product launches

Business intelligence (BI) solution with Cloud ready architectureReporting and Visualization

  • Automate charts & dashboards
  • Generate insights and consultative final reports
  • Build near real-time reporting mechanisms

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