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Datamatics Strategic Value Services focuses on the co-creation of research IPs, marketing science models, visualization reports, and actionable consumer insights to enable the Market Research agencies to focus on their core business of tapping the voice of the customer/end users. It leverages outcome-driven engagements based on flexible models and helps Market Research agencies increase top-line and revenue sources.
Business Intelligence (BI) tools allow Market Research & Analytics professionals to slice and dice as well as visually analyse the structured data that is collected during the research to generate actionable insights. The BI and Data Analytics tools and services allow to build interactive dashboards for detailed analysis to identify patterns and trends in the collected research data.
Big Data Analytics allows to analyse the huge amount of unstructured data collected during market surveys as well as mystery shopping and audits through different channels across different demographic segments. It allows to generate a 360 degree view of the product or a place being researched.
Strategic Value Services in Research and Analytics mean the value-added services that support the core Research and Analytics function. For example, Creation of Research IPs and Market Science Models, Support for Generating Actionable Insights from mammoth data, Visualizations of real-time data, etc.
Datamatics has its core expertise in Digital Technologies that help build data-driven solutions using Advanced Analytics and Data Science, Intelligent Automation-driven Connected Data frameworks, AI/ML models, and Business Intelligence & Visualization solutions. It uses its Deep in Digital acumen and Market Research domain knowledge to strategically deliver innovative solutions.