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Datamatics Research Management team has offerings across the Research & Analysis spectrum. It offers end-to-end project management services right from questionnaire scripting to updation of slides, thus allowing research managers to focus on consulting and business development. Datamatics offers multiple engagement models, which include partnering on specific projects and supporting with remote teams that work directly with research managers as part of a remote setup. It focuses on continuous improvement with each successful delivery. With a global coverage across different time zones, Datamatics enables research managers to challenge the status-quo and achieve “more-with-less” through the strategic use of competencies and services for building custom solutions to improve productivity and efficiency and reduce OpEx.
Avail end-to-end project management and monitoring services or delegate standalone R&A activities across different stages – questionnaire design, scripting, fieldwork, data processing, and report writing.
Engage field management services for collecting quotes, commissioning, monitoring field work, quality control, and managing closures including invoicing sign-offs.
Use automated and semi-automated solutions to update Excel dashboard and PowerPoint reports with data processing output, quality-check data processing tables, and update toplines with commentaries.
Outsource ancillary work, such as reviewing questionnaires for consistency and flow, link checking for logic, termination, and UI..
Guide to Mystery Shopping & Audit
Mystery Shopping or Mystery Audit is the process of reviewing a product or a place, such as a bank, commercial store, retail mall, hotel, restaurant, etc., by posing as a consumer or a customer. Their primary task is to review the product or place under research through the shoes of a customer, rate the object under study against different parameters, and measure the overall experience as a consumer or a customer.
Mystery Shopping or Mystery Audit is an important pillar of Market Research & Analytics. Mystery Shoppers are hired by companies to conduct periodic audits. They are well trained and certified to perform the mystery shopping or mystery audit. Mystery Shoppers primarily work for Mystery Shopping companies, which are retained by big FMCGs, Banks, and Corporates to review the customer experience of their end customers.
The primary objective of using Mystery Shopping in Market Research & Analytics is to identify the blind spots in a product or a place, evaluate the experience as a consumer or a customer, and provide a consolidated report generated by different Mystery Shoppers at different times and places to their Enterprise Customer, who has retained their service, so that they can improve on their consumer experience or customer experience.
Mystery Shopping and Audit services allow enterprises or businesses to identify the true consumer sentiment about a product or a place and improve their products or their services under research.
Audio / Video interviews of named customers allow the Mystery Shoppers to tap the voice of the customer and support their audit reports with in-situ audit findings.
Business Intelligence (BI) tools allow Market Research & Analytics professionals to slice and dice as well as visually analyse the structured data that is collected during the research to generate actionable insights. The BI and Data Analytics tools and services allow to build interactive dashboards for detailed analysis to identify patterns and trends in the collected research data.
Big Data Analytics allows to analyse the huge amount of unstructured data collected during market surveys as well as mystery shopping and audits through different channels across different demographic segments. It allows to generate a 360 degree view of the product or a place being researched.