Webinar - Driving Agility with RPA, IDP & Intelligent Automation Key Use Cases & Good Practices for scalability

Panel Discussion

Connected Data to Improve Brand Health through Great CX


A brand is defined by the Customer’s Experience (CX). And hence it’s not a surprise when we see the Brands with the best CX scores, also topping the list of Brand Health metrics of awareness, consideration, purchase and recommendation.
Our brand’s image is not what we say, but the thoughts, feelings and service levels that our customers’ experience (CX) when interacting with us. Every touchpoint makes a difference in how the brand is positioned and whether customers believe in its Promise. It is hence imperative to understand these touch points and identify what truly our customers want V/s what they experience. With the power of Connected Data, we can integrate CX and leverage it to improve the overall brand health.


Key Discussion Points

How does each positive and negative customer experience has the power to impact your overall Brand Health?

How can this understanding of CX assist in devising necessary corrective actions or long-term growth strategy for a Brand?

Are there certain CX metrics that have a more instant effect on Brand Health with minimal lag time?