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Webinar - Driving Agility with RPA, IDP & Intelligent Automation Key Use Cases & Good Practices for scalability

Panel Discussion

Enhancing Customer Lifetime Value (CLV) Through Connected Data

Overview

To recognize and maximize the lifetime value of their customers, CXOs need to have an excellent “peripheral vision.” They need to be able to see the entire customer lifecycle at a glance so that they can develop a clear road map and a long-term strategic plan. But the big-picture insights that CXOs depend on to drive actions are too often buried in functional silos across the organisation.

On the other hand, we’ve seen most data-driven, customer centric organisations perennially tracking the customer and invest in areas where the customer is “likely to go” rather than limiting themselves to areas where the customer is “right now.”
ENHANCING CUSTOMER LIFETIME VALUE (CLV) THROUGH CONNECTED DATA (1)

 

Key Discussion Points

Customer-centric strategies that has CLV and its corresponding applications at the heart of it

Implement better targeted campaigns, smarter segmentation and sharper cross-sell/upsell opportunities across your sales pipeline

Deploy Predictive CLV to identify potent revenue streams and customer segments for the future