Enhancing Customer Lifetime Value (CLV) Through Connected Data

To recognize and maximize the lifetime value of their customers, CXOs need to have an excellent “peripheral vision.” They need to be able to see the entire customer lifecycle at a glance so that they can develop a clear road map and a long-term strategic plan. But the big-picture insights that CXOs depend on to drive actions are too often buried in functional silos across the organisation.

On the other hand, we’ve seen most data-driven, customer centric organisations perennially tracking the customer and invest in areas where the customer is “likely to go” rather than limiting themselves to areas where the customer is “right now.”