As we all know the consumer landscape is changing faster today than it ever has before and brands need more data, faster than ever, to understand their existing and potential customers and make better business decisions.
However, traditional market research methods have so far failed to deliver insights at speed and ‘Big Data’ provides, at best an incomplete picture.
Watch this on-demand panel discussion to hear from Platforms, Agencies and Brands talking about real life examples of how Connected Data delivered impactful insights
- Greg Dunbar - EVP - Enterprise Solutions | Cint
- Vanella Jackson - CEO | Hall & Partners
- Manish Makhijani - Director Consumer Insights | Unilever
- Dr.Bikramjit - SVP - Data Science | Datamatics
- Andy Waller - Head of Strategic Partnerships R&A | Datamatics