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Case Study | TruAI Accelerates Customer Conversion Rate For A Leading Travel & Tourism Company
Case Study

TruAI Accelerates Customer Conversion Rate For A Leading Travel & Tourism Company

Client

An integrated travel and travel related financial services company.


Industry

Travel, Transportation & Logistics


Region

India

Case Study | TruAI Accelerates Customer Conversion Rate For A Leading Travel & Tourism Company

Challenges

The client wanted to optimize their business operations by predicting customer conversion rate but they had incomplete and insufficient data for this purpose.

They wanted to take on data preparation in order to identify the gaps, data enrichment, followed by the next steps for customer conversion.

Solution

Datamatics shortlisted datasets across the client’s high-performing branches. To derive conversion patterns and actionable insights from the data, the Datamatics team used Artificial Neural Networks (ANN) and Random Forest techniques along with a polling engine to choose the best output. The team used Artificial Intelligence / Machine Learning and Data Science based integrated solution, TruAI.

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Impacts

82% Accuracy achieved

82%

Accuracy achieved

50% Improvement in existing conversion rate

50%

Improvement in existing conversion rate

Relationship Framework

Relationship Framework

Established for positive/negative impact of customers

Key Drivers

Key Drivers

Of customer conversion identified

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