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TruAI Accelerates Customer Conversion Rate For A Leading Travel & Tourism Company

Client

An integrated travel and travel related financial services company.

Industry 

Travel, Transportation & Logistics

Region

India

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Challenges

The client wanted to optimize their business operations by predicting customer conversion rate but they had incomplete and insufficient data for this purpose.

They wanted to take on data preparation in order to identify the gaps, data enrichment, followed by the next steps for customer conversion.

Solution

Datamatics shortlisted datasets across the client’s high performing branches. To derive conversion patterns and actionable insights from the data, Datamatics team used Artificial Neural Networks (ANN) and Random Forest techniques along with a polling engine to choose the best output. The team used Artificial Intelligence / Machine Learning and Data Science based integrated solution, TruAI.

Impacts

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82%

Accuracy achieved

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50%

Improvement in existing conversion rate

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Relationship Framework

Established for positive/negative impact of customers

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Key Drivers

Of customer conversion identified

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