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Augmented Reality (AR) & Virtual Reality (VR) is en route to becoming a gold standard for omnichannel branding. According to a recent report by PwC, AR & VR has the potential to add over $1.5 trillion to the global economy. With numbers that huge, it becomes evident that the customer experience journey will remain largely influenced by a brand’s ability to virtually design spaces and experiences for customers and make them highly accessible via channels like mobile.
With sophisticated use cases emerging across industries, it has become even more imperative for brands to continuously innovate and increase customer stickiness to the brand or else be disrupted. However, for many of these enterprises, challenges of cost, accessibility, and lack of expertise still remain. Companies need a reliable ecosystem that can deliver high-end AR & VR app development services to them with a faster time-to-market and high scalability while solving some major challenges.
With its years of experience in developing high-end Augmented Reality (AR) & Virtual Reality (VR) solutions, Datamatics is helping companies amplify their product / service value proposition through a highly adept team of AR & VR app development consultants. Our end-to-end Augmented Reality app development services & Virtual Reality app development solutions are geared towards creating a surreal and yet immersive experience for your customers while helping to differentiate your brand from the competition.
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AR is achieved by overlaying a virtual image of the product or an entity through a mobile app on a preferable physical area or body, thereby getting customers a real-time trial of the product without having to buy it first. AR can empower businesses to offer their customers a real-time augmented demonstration of their product in its intended physical space. This can help them rationalise and authenticate their value propositions. AR services are drastically changing business landscapes offering customers an instant immersive experience on the look and feel of the product. This not only expedites buying but also strengthens customer loyalty to your brand.
VR is more like a virtual replica or a simulation of the real world with minimal elements of reality. Blurring the boundaries between real and virtual world, VR enables companies to better visualize, create, and analyze their products to avoid post-production complications. It also enables companies to conduct remote meetings, interviews and virtual product launches, through discreet virtual stores, helping them stay ahead of the competition. Empowering companies to virtually create almost any fictional or real space or entity for functional or demonstrative purposes, VR has helped companies transition into state-of-the-art, customer-driven and forward looking enterprises.
Augmented Reality as the name suggests augments the real-life spaces with virtual elements and markers through a mobile application. The AR in that regard is partially virtual and offers the viewer a picture of an environment that could have imminent existence with certain prospective elements or products. For example, an overlay of a furniture item in a digital marketplace website on the respective space to have an idea of its suitability. VR on the other hand offers viewers a completely virtual tour of an experience that may or may not be possible to physically develop at that instant. For instance, a virtual tour of a remote museum in a classroom is an example of Virtual Reality. Virtual Reality usually requires special equipment such as VR glasses or headsets, whereas AR just needs a dedicated mobile application.
For AR/VR development, you first need to decide on a game engine. There are two leading game engines developers prefer: Unreal and Unity. Both are capable, but usage depends on business and project requirements. Unity is based majorly on C# programming language suitable for desktop, mobile as well as VR/AR applications.
Unreal employs C++, that has lesser syntax consistency than C#. It is statically-typed, which means that code needs to be checked via Unity before starting, therefore mistakes are detected and corrected seamlessly, making C# much easier to operate.
AR/VR applications are deployed in numerous industries. In manufacturing, AR/VR can be used to troubleshoot high-end machinery, product designing, and prototyping, etc. In education, AR/VR can offer students factual information about a concept or theory just by a phone scan. VR can offer students virtual tours of historical sites, museums, zoos, botanical gardens, and more inside a classroom. It can also help science students perform certain training tasks such as surgeries, minor incisions, etc. In retail, the technologies offer retailers virtual product visualisations, creative ways of advertising, customer engagement programs such as the in-store hunt for AR markers to win discounts, offers, and other rewards. The inherent immersive character of the technology further makes it employable in industries like real estate, event management, automotive, etc. The use cases span from immersive hands-on training and site experiences to information retrieval through AR overlays.