Augmented Reality Boosts Engagement for Online Furniture Store

The client is a leading online furniture and home decor shopping platform, offering an extensive catalog of over 100,000 products. With a customer base of 5 million and deliveries reaching over 500 cities, the company has established itself as a trusted name in the industry. The brand’s omni-channel approach is rapidly expanding, with 25 experience centres that provide customers with a seamless blend of online and offline shopping experiences.

The Challenge: Merchant Network Fragmentation

The client faced significant challenges with their scattered merchant network, which spanned across the country. The lack of a centralized sales platform meant that merchant partners were unable to effectively showcase their products and services to a broader customer base. Each merchant operated independently, leading to inconsistencies in product visibility and missed opportunities for growth.

The senior leadership team recognized the need for a unified solution that would bring all the merchants under one umbrella. They sought a platform where their partners could easily display their offerings to customers across India, driving both visibility and sales. With no integrated system in place, it became increasingly difficult to manage the large and diverse network efficiently.

These challenges were particularly felt by the top leaders, who were eager to find a solution that would streamline merchant engagement, enhance the customer experience, and create a seamless path to growth. The urgency to transform the business model became clear, pushing the leadership team to look for innovative solutions.

The Solution: Augmented Reality Experience

As mobile phones continue to dominate the shopping landscape, Datamatics developed an innovative Augmented Reality (AR) app to enhance the client’s online shopping experience. The goal was to make shopping not only more convenient but also immersive and enjoyable for customers. The AR feature allows users to visualize how a specific furniture item will fit within their home environment by using their smartphone’s camera.

By overlaying the furniture item on a live image of their room, customers can see how the product looks in real time, adjust its size, and view it from various angles. This feature brings a tangible, interactive element to the online shopping process, helping customers make confident purchasing decisions without the uncertainty of traditional online shopping.

The app empowers customers to engage with the product in a personalized way, enhancing their overall experience. Through this solution, Datamatics enabled the client to offer a truly seamless and convenient shopping journey, further solidifying their position in the competitive online furniture market.