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Augmented Reality Based Mobile App To Create Immersive User Experience For Online Furniture Store

Client

The client is an online furniture and home decor shopping store. The company offers over one lakh products, with 5 million customers, delivery to 500+ cities and their omni-channel business expanding to 25 experience centres

Industry 

E-commerce

Region

India

Augmented-Reality-based-mobile-app-to-create-immersive-user-experience-for-online-furniture-store

Challenges

The client’s merchants were scattered all over the country so the client wanted to bring them under one umbrella.

Since there was a lack of sales platform, the client wanted merchant partners to showcase their products and services to end-customers across India

Solution

As mobile phones are fast becoming the preferred mode for shopping, Datamatics developed an app for the client to make the online shopping pleasant, convenient, and affordable.

Datamatics implemented Augmented Reality feature to help juxtapose the image of a desired furniture item with the ambience of a room using a smart phone’s camera.

Datamatics Advantage

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$20 billion

Worth India’s fragmented furniture and home décor business 

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10,000+

Merchant partners under one umbrella to build a catalogue of 1.2 lakhs furniture items

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10 million

Downloads on Google Play Store as of March 2018 with the user base doubling every 6 months

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83%

revenue growth at CAGR

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