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Augmented Reality Based Mobile App To Create Immersive User Experience For Online Furniture Store Case Study
Case Study

Augmented Reality Based Mobile App To Create Immersive User Experience For Online Furniture Store

Client

The client is an online furniture and home decor shopping store. The company offers over one lakh products, with 5 million customers, delivery to 500+ cities and their omni-channel business expanding to 25 experience centres

Industry 

E-commerce

Region

India

Augmented-Reality-based-mobile-app-to-create-immersive-user-experience-for-online-furniture-store

Challenges

The client’s merchants were scattered all over the country so the client wanted to bring them under one umbrella.

Since there was a lack of sales platform, the client wanted merchant partners to showcase their products and services to end-customers across India

Solution

As mobile phones are fast becoming the preferred mode for shopping, Datamatics developed an AR app for the client to make the online shopping pleasant, convenient, and affordable.

Datamatics implemented Augmented Reality feature to help juxtapose the image of a desired furniture item with the ambience of a room using a smart phone’s camera.

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Datamatics Advantage

$20 Billion - AR App for Online Furniture Store Case Study

$20 billion

Worth India’s fragmented furniture and home décor business 

10,000+ Merchants Partners Under One Umbrella

10,000+

Merchant partners under one umbrella to build a catalogue of 1.2 lakhs furniture items

10 MIllions Downloads on Google Play Store - AR App for Online Furniture Store Case Study

10 million

Downloads on Google Play Store as of March 2018 with the user base doubling every 6 months

83% Revenue Growth at CAGR - Augmented  Reality (AR) App Case Study

83%

revenue growth at CAGR

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