"We have been working with the Datamatics Data Science team for over 2 years now on a range of complex models and analytical solutions across our projects. This has included projects such as Path to Purchase journeys, iterative model-building across evolving customer segments, Discrete choice models or even highly-evolved models like Product affinity clusters, Marketing Mix models and Association rule mining. We have been very impressed with the flexibility of team, expertise and consultative approach across a range of sector-specific models. What differentiates Datamatics is their ability to partner with us and thinking through strategic solutions rather than just following a brief.
We have seen remarkable benefits leveraging Datamatics’ high-end analytics, intuitive dashboards and highly reliable simulators. These have added significant value to our client output in terms of deeper insights and richer tools enabling predictive & prescriptive analytics. Our association with Datamatics has become stronger over the years, and so have the complexities & expectations from the projects. However, the team has never ceased to amaze with their subject matter depth and being the one-stop shop for all our Data Science and model-building requirements."