Watch Manish Makhijani, Global CMI Director (PDC), Unilever shares his experience of working with Datamatics and how Datamatics helped Unilever overcome the challenges they were facing.


What Datamatics did was they presented unique combination of skills when they came to us. So on one hand they can understand the data whether it is behavioural or otherwise and make sense of it and get insights out of it. But they also have expertise in process re-engineering. So they can look at the process in which the engagement happens with consumers on a specific area and also guide you as to how the process can be remodeled or redefined.