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Case Study

OneTouch Direct Achieves Successful Large-Scale Cloud Migration and Comprehensive Dashboards and Reporting with TruBI


OneTouch Direct is a BPO that focuses on call center solutions for multiple Fortune 100 clients in the USA. With its headquarters in Florida, United States of America, the company employs over 2000 employees across North & South America.




The team at OneTouch Direct struggled to meet various client requests using a basic spreadsheet-based reporting system. This affected client satisfaction and the ability of the team to analyze data effectively.

OneTouch Direct encountered frequent data outages caused by its aging hardware infrastructure. These outages disrupted critical data access and processing, impacting the client’s business operations.

OneTouch Direct experienced a complete loss of its Data Warehouse and faced an urgent need for recovery, which included migrating to AWS, rewriting reports, and ensuring quality assurance within a tight timeframe.


Datamatics implemented TruBI for OneTouch Direct, integrating powerful dashboards like Attrition Analysis and At-A-Glance Executive into their existing applications. This integration allows users to seamlessly access embedded insights, enhancing decision-making efficiency.

OneTouch Direct transitioned to the AWS Cloud with a focus on Infrastructure as a Service (IAAS) and Software as a Service (SAAS) solutions, including integrating robust security controls and transparent data encryption



Enhanced data accessibility

with customized dashboards


Reduced attrition rate to single-digit


Increased data accuracy


Automated complex report generation

Customer Testimonial

"Before Datamatics, we didnt understand visualizations, trend analysis & how you could look at data in a different way than just columns of data. The Datamatics journey has enabled us to really transform ourselves to get deep in digital transformation."

Screenshot 2023-09-26 144050-1

Joe Moloughney
CIO, OneTouch Direct

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