Global Capability Centre (GCC) for Market Research
From Outsourcing to Ownership: A low-risk pathway to scale, savings, and innovation
GCC for MR
Datamatics Market Research focused GCCs centralize and scale research and analytics operations with high efficiency and precision. Dedicated offshore teams handle survey programming, data collection, processing, analytics, visualization, and reporting under one roof, ensuring faster turnaround and consistent quality through standardized, automated QC.
The model reduces costs, supports project surges, and allows agencies to focus on core consulting. As a digital-first company, Datamatics integrates AI and MR expertise to enhance how organizations gather and use insights while ensuring security, compliance, and transparency.
Our Offerings
Research Management
Streamline projects with end-to-end research management from design and scripting to analysis and reporting. Our global teams ensure fast, high-quality execution. Learn More
Survey Programming
Deploy multi-language surveys across CAWI, CAPI, CATI, mobile, and offline modes. We use platforms like ConfirmIT, Decipher, Dimensions, CMIX, and Qualtrics for seamless programming and automation. Learn More
Data Processing
Improve accuracy with validation, cleaning, and cross-tabulation. AI-driven methods and tools like BPTO, MaxDiff, DCM, BVC, SPSS, and MarketSight deliver reliable insights. Learn More
Data Visualization
Turn complex data into clear, interactive dashboards with TruBI. GenAI insights and secure integrations enable faster, smarter decisions. Learn More
Our Memberships
FEATURED CONTENT
Blog
The Hidden Cost of Poor Planning – And How GCC Fixes It
How can setting up a Market Research-centric GCC with Datamatics help reduce operational costs?
Datamatics GCC model uses offshore delivery with skilled resources and standardized processes to reduce operational costs by 30–50% while maintaining high quality and faster delivery for multi-country research projects.
What services can be managed under Market Research GCC for research agencies?
Datamatics Market Research GCC can handle survey programming, data collection (CATI/CAWI), data processing and tabulation, automated report generation, advanced analytics, reporting automation, mystery shopping, dashboard development, and end-to-end project management, customized to your workflow and tools.
Will I retain control over project quality and timelines if I move to this GCC model?
Yes. Datamatics ensures transparency and regular reporting, aligns with your quality standards and SLAs, and uses automated quality checks to maintain consistent quality while meeting timelines.
How flexible is this model to handle project spikes and diverse markets?
The GCC model is designed to scale up or down based on project needs and seasonality. With multilingual capabilities and global experience, Datamatics can manage multi-country studies efficiently while maintaining quality.
How does Datamatics ensure data security, compliance, and transparency under the GCC model?
Research & Analytics agencies and in-house groups gather a large amount of data while analyzing the market perception of a particular product. Technology-enabled data aggregation and data visualization allow the agencies and in-house groups to generate a 360-degree comprehensive conclusion from the research in a shorter period of time as compared to manual activity.
How does Datamatics ensure scalability as our data volumes and markets grow?
The GCC model is designed to scale up or down based on project needs and seasonality. With multilingual capabilities and global experience, Datamatics can manage multi-country studies efficiently while maintaining quality.
