Survey programming that adapts to your logic, branching, and data needs
Survey programming is a critical step in the quantitative research lifecycle, directly influencing data quality, turnaround times, and overall research outcomes. Traditional manual scripting approaches are often time consuming, resource intensive, and prone to transcription and logic errors, making it challenging for research teams to scale efficiently and meet tight timelines.
Datamatics addresses these challenges with Survey BonsAI, an AI-driven survey programming solution designed to automate questionnaire scripting and standardize quality across projects. By reducing manual effort and improving accuracy, Survey BonsAI accelerates survey setup, enhances consistency, and enables research teams to launch studies faster while maintaining the reliability and precision required for high-quality insights.




Mystery Shopping or Mystery Audit is the process of reviewing a product, service, or place such as a store, bank, or hotel by posing as a customer. Shoppers evaluate the experience against set parameters to measure overall satisfaction.
It is a key part of Market Research & Analytics. Certified Mystery Shoppers, usually engaged through specialized agencies, conduct audits for corporates, FMCGs, and banks to help monitor and enhance customer experience.
Datamatics is a Digital Technologies, Operations, and Experiences company that enables enterprises to go Deep in Digital to boost their productivity, customer experience and competitive advantage.