Survey Programming

Datamatics RAPID provides AI/ML-powered Connected Data solutions that speed up survey creation and administration without relying on rigid templates, improving time-to-insights and time-to-value.

Mystery Shopping or Mystery Audit is the process of reviewing a product, service, or place such as a store, bank, or hotel by posing as a customer. Shoppers evaluate the experience against set parameters to measure overall satisfaction.

It is a key part of Market Research & Analytics. Certified Mystery Shoppers, usually engaged through specialized agencies, conduct audits for corporates, FMCGs, and banks to help monitor and enhance customer experience.

BI tools allow researchers to analyze structured data visually, build dashboards, and identify patterns and trends, turning raw data into actionable insights.

 Big Data Analytics enables the processing of large volumes of unstructured data from surveys and audits across channels and demographics, creating a 360° view of the product or service under study. 

Datamatics GCC model aligns with clients’ global delivery needs while ensuring data security, GDPR and local compliance, and operational transparency through clear visibility into processes, quality checks, and regular progress updates.