Invert-Logo

CONSUMER RESEARCH
& ANALYTICS

Digital research partner for data-driven brands

Datamatics Research & Analytics solutions blends Market Research and Analytics with technology at the core. We help derive insights from data using AI/ML, Data Management, Knowledge portals, Analytical Methodologies & Consulting to meet the end objectives of Brands & Agencies. Our expertise include Process Consulting, Advanced Analytics, Visualization, Research Tech and Mobility, data & pattern mining using AI & ML, Speech to Text Analytics, Mystery Audits, Data Collection, Preparation, Integration, Business Intelligence and Visualization to equip clients with efficient processes & sharper insights. We also help “Transform to Perform” with Big Data and Data Discovery by unifying multi-source data.

Submit An Inquiry

XM Consulting

Integrate | Measure | Augment | Monitor

Datamatics Experience Management Consulting helps businesses optimize customer and employee experiences through strategy, design, and deployment. We specialize in the Qualtrics platform building custom surveys, dashboards, and feedback systems for real-time insights and continuous improvement.
In partnership with Feedback Works, we deliver top-tier XM programs that align with business goals, turning insights into action and creating meaningful experiences.

 
Experience Measurement

Experience Measurement

Datamatics designs and optimizes programs that elevate customer and employee experiences, using AI and analytics to turn feedback into measurable growth.

 

Mystery Shopping

Mystery Shopping

See your business through your customers’ eyes. Our real-journey evaluations uncover service gaps and deliver insights that elevate consistency and customer experience.

Learn More

Customer Analytics

Customer Analytics

Turn data into decisions. Datamatics uses AI and advanced analytics to reveal behaviors, predict trends, and drive personalization, loyalty, and retention.

 

GCC for MR

Datamatics Market Research–focused GCCs centralize and scale research and analytics operations with high efficiency and precision. Dedicated offshore teams handle survey programming, data collection, processing, analytics, visualization, and reporting under one roof, ensuring faster turnaround and consistent quality through standardized, automated QC. The model reduces costs, supports project surges, and allows agencies to focus on core consulting. As a digital-first company, Datamatics integrates AI and MR expertise to enhance how organizations gather and use insights while ensuring security, compliance, and transparency.

icon-Credit-Risk-Scorecards

Data Processing

Streamline projects with end-to-end research management from design and scripting to analysis and reporting. Our global teams ensure fast, high-quality execution.

 

icon-Demand-Forecasting

Research Management

Deploy multi-language surveys across CAWI, CAPI, CATI, mobile, and offline modes. We use platforms like ConfirmIT, Decipher, Dimensions, CMIX, and Qualtrics for seamless programming and automation.
icon-Faster-Time

Survey Programming

Improve accuracy with validation, cleaning, and cross-tabulation. AI-driven methods and tools like BPTO, MaxDiff, DCM, BVC, SPSS, and MarketSight deliver reliable insights.
icon-DIY-Mechanism

Data Visualization

Turn complex data into clear, interactive dashboards with TruBI. GenAI insights and secure integrations enable faster, smarter decisions.

Technology for Research

Datamatics brings futuristic technologies to the core of market research to re-engineer processes and operations.
icon-Web-Apps-Development

Develop

Create applications, mobility solutions, NLP-powered speech analytics, chatbots, and more seamlessly integrated with native systems to enhance functionality and user experience

icon-Robust

Manage

Execute and oversee IT and market research infrastructure by applying AI/ML, cloud, and analytics at strategic points to maximize efficiency and performance.

icon-Refactoring

Transform

Re-engineer and automate processes with AI/ML-driven platforms, cloud, and predictive analytics to generate powerful consumer and market insights.

Happy Customers Make Us Happy

Material-client-logo

"Datamatics consistently provides the highest quality work in a timely manner. They are highly communicative and frequently check in to see if they can provide any additional assistance. When uncertain about something, they never hesitate to reach out and clarify to ensure they are delivering the best possible work."

Associate Director
Material+

Happy Customers Make Us Happy

The-Conference-Board-client-logo

"Datamatics has been a valuable part of The Conference Board team for more years than I can remember, and they have only gotten better each year. Even as team members come and go, they never miss a beat, always having the next person trained and ready to go. It is such a relief to know that this is one part of the business we do not need to worry about."

Associate Director, IT
The Conference Board

Happy Customers Make Us Happy

Kantar

"I have been very happy with the partnership we have had with Datamatics. Communication has always been great, and the team has always gone above and beyond to meet our deliverables."

Project Manager
Kantar Operations

Happy Customers Make Us Happy

Vistra

"Our work with Datamatics has been superb--they go above and beyond to deliver quality products and understand what is needed to make a project succeed to the fullest."

Director of Surveys and Research Methods
Vistra Communications

Happy Customers Make Us Happy

nielsen

“Datamatics took over Nielsen India’s custom research operation that was still completely paper-driven and labor-intensive. Datamatics holistically digitized the entire operations by re-engineering processes and integrating custom technology automation for market research such as auto-coding, OMR, etc. This effort resulted into higher quality and improved on time delivery of the survey outcomes for our customers.”

SVP Global Operations
Neilsen

Our Memberships

ESOMAR-1
MRSI-1
MSPA-1
MSPA-Asia
Deepgram logo-01


Looking for instant transcription?

Book a Free Trial

FEATURED CONTENT

For More Case Studies, Whitepapers, and Blogs click here

Case Study

TRUBI-GENERATES-REAL-TIME-REPORTS-FOR-A-LEADING-LIFESTYLE-PRODUCTS-RETAILER--thumbnail

A Leading Retail Chain in the USA Improved Their Customer Service and NPS with Datamatics

Read More | All Case Studies

Case Study

Increasing Efficiency For Generating Opinion Polls for A Global Market Research Firm

Read More | All Case Studies

Thoughtcast

Driving ROI from Marketing Efforts

Watch Now

Webinar

Data driven interventions to enrich human capital

Watch Now

Whitepaper

Guide to Mystery Shopping & Audit

Guide to Mystery Shopping & Audit

Read More

Frequently Asked Questions

Request For Service