Civilizations have evolved out of human curiosity to know why people behave the way they do. The behavior also does not remain constant and keeps changing drastically over time. This changing behavior that is influenced by a whole host of factors (internal and external) has always been a key area of interest for the marketers. Enterprises across the world focus on studying, understanding and predicting consumer behavior in order to sustain and grow in the market by servicing their consumers’ needs better.
Team Datamatics has a rich and blended expertise in conventional areas such as data science, data visualization, advanced analytics, mobility along with modern areas such as data & pattern mining using artificial intelligence and machine learning algorithms. This unique blend equips us with the wherewithal to help companies across the globe to “transform to perform” as well as unearth and understand the ever-evolving behavior of the modern consumer. Having delivered projects in Big Data integration and Data Discovery, Datamatics enables you to unify high volume, multi-source, unstructured data and amplify the Voice of the Customer to gain a 360 degree, on-demand view of the consumer.
To continue its leadership position in Market Research Technology space, Datamatics, in collaboration with the global MR association ESOMAR and Market Research Society of India (MRSI) had institutionalised industry awards like the Dr. Lalit Kanodia Laureate Award for Technology Excellence in Market Research. These awards encourage and acknowledge efforts towards technology-led innovations in Market Research industry that tangibly enhance the quality of consumer insights by celebrating and rewarding innovators on a global platforms.