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RESEARCH & ANALYTICS

Digital research partner for data-driven brands

Digital research partner for data-driven brands

Civilizations have evolved out of human curiosity to know why people behave the way they do. The behavior also does not remain constant and keeps changing drastically over time. This changing behavior that is influenced by a whole host of factors (internal and external) has always been a key area of interest for the marketers. Enterprises across the world focus on studying, understanding and predicting consumer behavior in order to sustain and grow in the market by servicing their consumers’ needs better.

Team Datamatics has a rich and blended expertise in conventional areas such as data science, data visualization, advanced analytics, mobility along with modern areas such as data & pattern mining using artificial intelligence and machine learning algorithms. This unique blend equips us with the wherewithal to help companies across the globe to “transform to perform” as well as unearth and understand the ever-evolving behavior of the modern consumer. Having delivered projects in Big Data integration and Data Discovery, Datamatics enables you to unify high volume, multi-source, unstructured data and amplify the Voice of the Customer to gain a 360 degree, on-demand view of the consumer.

To continue its leadership position in Market Research Technology space, Datamatics, in collaboration with the global MR association ESOMAR and Market Research Society of India (MRSI)  had institutionalised industry awards like the Dr. Lalit Kanodia Laureate Award for Technology Excellence in Market Research. These awards encourage and acknowledge efforts towards technology-led innovations in Market Research industry that tangibly enhance the quality of consumer insights by celebrating and rewarding innovators on a global platforms.

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Research & Analytics Offerings

For Brands

Datamatics enables you to "unify to amplify"

As a digital research partner for data-driven brands, Datamatics offers technology solutions for Market Research (MR). The company enables you to integrate and unify diverse operational, attitudinal, and transactional data sources to create a 360 degree, on-demand view of the customer.

CX Consulting - Research & analytics offerings for brands

CX Consulting

Comprehensive advisory services comprising the integration of processes, systems, and data with a focus on customer centricity

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Data Integration - Research & analytics offerings for brands

Data Integration

End-to-End solutions including the unification of unstructured data, cloud-enabled data lakes, and proprietary data-visualization elements

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Mystery Shopping & Audit - Research & analytics offerings for brands

Mystery Shopping & Audit

Solutions for evaluation of true consumer experience, risk & compliances, and revenue leakage

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Deep Analytics - Research & analytics offerings for brands

Deep Analytics

Predictive & Prescriptive Analytics solutions powered by statistical data modelling and cognitive technology on top of Big Data

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Customer Connects - Research & analytics offerings for brands

Customer Connects

Leverage of market research best practices such as ethnographic observations to develop strong customer connects and build comprehensive knowledge repositories

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Our Customers

For Agencies

Datamatics enables you to "transform to perform"

Datamatics’ SIGMA signifies introduction to the new research channels powered by latest technology frameworks and an integrated
approach. With technological capability to execute complex programs and projects, Datamatics offers a range of engagement models to work with – from tactical project-led deliveries to high-value joint investments with strategic partnership in sight.

Data Preparation - Research & analytics offerings for agencies

Data Preparation

Solutions for ingestion and streamlining of unstructured data, multi-lingual transcription, content analysis, and verbatim coding using smart tools and NLP

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Data Integration - Research & analytics offerings for agencies

Data Integration

Expert-assisted data integration from different sources also comprising survey programming, data processing, and data validation


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Data Management - Research & analytics offerings for agencies

Data Management

Best practices involving multi-source data integration into a single-view, semantic-search enabled knowledge repository, Enterprise Business Intelligence, and Big Data Analytics

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Data Visualization - Research & analytics offerings for agencies

Data Visualization

Creative visualization and interaction with unified data, real-time charting & reporting, and DIY dashboards using proprietary and industry-standard platforms

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Advanced Data Modelling - Research & analytics offerings for agencies

Advanced Data Modelling

Data Democratization solutions for unified data including Pattern Mining, Segmentation, Predictive Analytics, and Social Media Analytics


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Enabiling Services - Research & analytics offerings for agencies

Enabling Services

Process Re-engineering, Robotic Process Automation, Enterprise Mobility solutions, AI-enabled Knowledge Repository for data monetization


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Our Customers

Dr. Lalit Kanodia Laureate Awards For Technology Exccellence

FEATURED CONTENT

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  Testimonial

Manish Makhijani, Global CMI Director (PDC), Unilever

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  Infographic

Interpreting Voice of Customer with Speech Analysis

Everyone is familiar with the term 'Voice of the Customer'. Speech analytics does exactly that.

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  Thoughtcast

The A-Z of Speech Analysis and Its Role In Understanding Consumer Behavior

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  Brochure

Research & Analytics - Transform to Perform
(for Agencies)

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  Case Study

Advanced Analytics Helps in Fraud Detection for a Leading Healthcare Giant

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  Case Study

TruBI Enables A Leading Market Research Company To Make Quicker And Accurate Decisions

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