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Bangalore, February 21, 2017: The Dr. Lalit Kanodia Laureate Award for Technological Excellence in Market Research was received by Ma Foi Analytics & Business Services this year. The team received this award for their breakthrough Artificial Intelligence powered ‘virtual market researcher’ called MetaFore that helps in generating, analyzing and displaying insights autonomously.
L to R: Sanjoy Datta, MRSI President and Head, Marketing Research - ITC Ltd., Manish Makhijani, Head, Consumer & Marketing Insight South Asia - Hindustan Unilever Ltd. and Sandeep Arora, Head, Consulting & Advisory Practice - Datamatics Global Services Ltd. along with the winners.
Datamatics launched this award in 2013 in association with the Market Research Society of India (MRSI) and global MR association ESOMAR. This award, now in its fourth year, was instituted with the objective of acknowledging and rewarding innovators who have made significant efforts towards introducing breakthrough technology within the market research industry processes to transform the quality of consumer insights.
The nominations were reviewed by an independent jury comprising industry experts based on multiple pre-defined criteria such as uniqueness, relevance, quality of solution, potential applicability to other areas and overall cost of implementation; however, the most important criteria was that the solution should already be functional and operational.
This year, the jury received an overwhelming response and post evaluation decided to announce a total of 3 winners. The two other winners are:
First Runner Up: The Input Operations team at Nielsen India – For developing a Quality Control Tower (QCT), an alert based system that provides a complete virtual and real time view of the Data Collection process.
Second Runner Up: IPSOS India – For developing IPSOS Applife, a simple and flexible platform for qualitative research where different types of responses can be captured through a variety of media.
Speaking on the occasion, Rahul Kanodia, Vice Chairman & CEO said, “It is our endeavour to drive digital transformation and promote innovative technology. It is indeed our pleasure to create such a platform and recognize these innovators who have been instrumental in making a difference in the Market Research space.”
Datamatics is a Digital Technologies, Operations, and Experiences company that enables enterprises to go Deep in Digital to boost their productivity, customer experience and competitive advantage.