Press Releases

Ma Foi Analytics & Business Services Pvt. Ltd receives the Dr. Lalit Kanodia Laureate Award for Technological Excellence in Market Research

Feb 21, 2017 | Bangalore (India) |

  1. Recognized for their exemplary integration of technology in market research processes.

February 21, 2017, Bangalore: The Dr. Lalit Kanodia Laureate Award for Technological Excellence in Market Research was received by Ma Foi Analytics & Business Services this year. The team received this award for their breakthrough Artificial Intelligence powered ‘virtual market researcher’ called MetaFore that helps in generating, analyzing and displaying insights autonomously.

L to R: Sanjoy Datta, MRSI President and Head, Marketing Research - ITC Ltd., Manish Makhijani, Head, Consumer & Marketing Insight South Asia - Hindustan Unilever Ltd. and Sandeep Arora, Head, Consulting & Advisory Practice - Datamatics Global Services Ltd. along with the winners.

Datamatics launched this award in 2013 in association with the Market Research Society of India (MRSI) and global MR association ESOMAR. This award, now in its fourth year, was instituted with the objective of acknowledging and rewarding innovators who have made significant efforts towards introducing breakthrough technology within the market research industry processes to transform the quality of consumer insights.

The nominations were reviewed by an independent jury comprising industry experts based on multiple pre-defined criteria such as uniqueness, relevance, quality of solution, potential applicability to other areas and overall cost of implementation; however, the most important criteria was that the solution should already be functional and operational.

This year, the jury received an overwhelming response and post evaluation decided to announce a total of 3 winners. The two other winners are:

First Runner Up: The Input Operations team at Nielsen India – For developing a Quality Control Tower (QCT), an alert based system that provides a complete virtual and real time view of the Data Collection process.

Second Runner Up: IPSOS India – For developing IPSOS Applife, a simple and flexible platform for qualitative research where different types of responses can be captured through a variety of media.

Speaking on the occasion, Rahul Kanodia, Vice Chairman & CEO said, “It is our endeavour to drive digital transformation and promote innovative technology. It is indeed our pleasure to create such a platform and recognize these innovators who have been instrumental in making a difference in the Market Research space.”


About Datamatics Global Services
Datamatics is a global provider of Consulting, Information Technology (IT), Data Management and Business Process Management services. The word ‘Datamatics’ comes from Data & Automatic. The genesis of Datamatics was around automatic processing of data through smart systems and smart technologies to manage data intelligently. And data continues to form the underlying platform on which digital transformation is based.

The core operation of Datamatics is built around “Data to Intelligence”, Datamatics leverages data to extract intelligence and patterns thereby facilitating smarter and quicker decision making.

Datamatics has a fully integrated offering to support digital transformation of organizations through Smart Processes, Smart Systems, Smart Devices and Smart Data. These solutions are powered by intelligent software robots (iBots), which offer improved business efficiency in the interconnected world, and help extract insights to make smart decisions.


Safe Harbour
Some of the statements in this update that are not historical facts are forward-looking statements. These forward-looking statements include our financial and growth projections as well as statements concerning our plans, strategies, intentions and beliefs concerning our business and the markets in which we operate. These statements are based on information currently available to us, and we assume no obligation to update these statements as circumstances change. There are risks and uncertainties that could cause actual events to differ materially from these forward-looking statements. These risks include, but are not limited to, the level of market demand for our services, the highly-competitive market for the types of services that we offer, market conditions that could cause our customers to reduce their spending for our services, our ability to create, acquire and build new businesses and to grow our existing businesses, our ability to attract and retain qualified personnel, currency fluctuations and market conditions in India and elsewhere around the world, and other risks not specifically mentioned herein but those that are common to industry.


For media queries, please contact:
Varad Kamini
Vice President – Marketing and Communications
Datamatics Global Services Limited