Agencies require a fast turnaround with Market Research interventions that need to be deployed on the field almost overnight. These questionnaires are highly variable depending on the issue to be addressed and resolved, which don’t offer much scope for templatized approach. Survey programmers are a scarce and expensive community. Besides, the journey from conceptualization of Market Research questionnaires to administering these interventions on the field goes through continuous maker-checker-approver process. The scenario leads to further processing complexity as data generated during the scripting stage is not used for validation of the processed data.
Datamatics’ RAPID (Research & Analytics Projects Intelligently Delivered) is a really rapid and agile framework built with years’ of experience-led innovation in the Research & Analytics domain. It is powered by Datamatics’ Connected Data framework, which acclaims that the whole is greater than the sum of parts.
Datamatics’ RAPID framework offers a suite of connected tools, which significantly reduce the turnaround time, cost, and errors that are otherwise associated with siloed process architectures. Each tool, though used separately, delivers exponential benefits when used together. Datamatics’ RAPID augments human effort and exponentially improves the time-to-value and time-to-insights. The tools are pre-programmed as per the customer requirements, which results in faster implementations without templatization or standardization.
Datamatics’ RAPID suite of tools generates automated survey forms and links constituting questionnaires of varied complexities and independent validation scripts for automatically checking syntax and generating error reports. The toolset enables 2X faster survey launches, reduces efforts by half, improves accuracy to 98%, and reduces operational costs by 68%.
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