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Datamatics RAPID (Research & Analytics Projects Intelligently Delivered) is an agile framework built through experience-led innovation in Research & Analytics. It is powered by Datamatics’ Connected Data framework underpinned-by the “whole-is-greater-than-the-sum-of-parts” paradigm.
Datamatics RAPID framework offers a suite of AI/ML-powered Connected tools that enable 2X faster survey launches, reduce efforts by half, improve accuracy to 98%, and reduce operational costs by 68%. Datamatics RAPID augments human effort and exponentially improves time-to-value and time-to-insights. Datamatics RAPID is pre-programmed, as required, for faster implementations without templatization or standardization. It generates automated survey forms and links constituting complex questionnaires and independent validation scripts for auto-checking syntax and generating error reports.
Uploads questionnaires across formats to generate automated survey links
Enables automated testing and validation of survey links from the original questionnaire
Institutionalizes automated data consistency check to highlight gaps
Enables automated table generation through data maps
Datamatics' RAPID offers AI/ML-powered Connected Data solutions and tools that improve survey generation and administering without templatization or standardization. It thus improves time-to-insights and time-to-value.
Mystery Shopping or Mystery Audit is the process of reviewing a product or a place, such as a bank, commercial store, retail mall, hotel, restaurant, etc., by posing as a consumer or a customer. Their primary task is to review the product or place under research through the shoes of a customer, rate the object under study against different parameters, and measure the overall experience as a consumer or a customer.
Mystery Shopping or Mystery Audit is an important pillar of Market Research & Analytics. Mystery Shoppers are hired by companies to conduct periodic audits. They are well trained and certified to perform the mystery shopping or mystery audit. Mystery Shoppers primarily work for Mystery Shopping companies, which are retained by big FMCGs, Banks, and Corporates to review the customer experience of their end customers.
Business Intelligence (BI) tools allow Market Research & Analytics professionals to slice and dice as well as visually analyse the structured data that is collected during the research to generate actionable insights. The BI and Data Analytics tools and services allow to build interactive dashboards for detailed analysis to identify patterns and trends in the collected research data.
Big Data Analytics allows to analyse the huge amount of unstructured data collected during market surveys as well as mystery shopping and audits through different channels across different demographic segments. It allows to generate a 360 degree view of the product or a place being researched.