Research & Analytics Projects Intelligently Delivered
Agencies require a fast turnaround with Market Research interventions that need to be deployed on the field almost overnight. These questionnaires are highly variable depending on the issue to be addressed and resolved, which don’t offer much scope for templatized approach. Survey programmers are a scarce and expensive community. Besides, the journey from conceptualization of Market Research questionnaires to administering these interventions on the field goes through continuous maker-checker-approver process. The scenario leads to further processing complexity as data generated during the scripting stage is not used for validation of the processed data.
Datamatics’ RAPID (Research & Analytics Projects Intelligently Delivered) is a really rapid and agile framework built with years’ of experience-led innovation in the Research & Analytics domain. It is powered by Datamatics’ Connected Data framework, which acclaims that the whole is greater than the sum of parts.
Datamatics’ RAPID framework offers a suite of connected tools, which significantly reduce the turnaround time, cost, and errors that are otherwise associated with siloed process architectures. Each tool, though used separately, delivers exponential benefits when used together. Datamatics’ RAPID augments human effort and exponentially improves the time-to-value and time-to-insights. The tools are pre-programmed as per the customer requirements, which results in faster implementations without templatization or standardization.
Datamatics’ RAPID suite of tools generates automated survey forms and links constituting questionnaires of varied complexities and independent validation scripts for automatically checking syntax and generating error reports. The toolset enables 2X faster survey launches, reduces efforts by half, improves accuracy to 98%, and reduces operational costs by 68%.
Mystery Shopping or Mystery Audit is the process of reviewing a product or a place, such as a bank, commercial store, retail mall, hotel, restaurant, etc., by posing as a consumer or a customer. Their primary task is to review the product or place under research through the shoes of a customer, rate the object under study against different parameters, and measure the overall experience as a consumer or a customer.
Mystery Shopping or Mystery Audit is an important pillar of Market Research & Analytics. Mystery Shoppers are hired by companies to conduct periodic audits. They are well trained and certified to perform the mystery shopping or mystery audit. Mystery Shoppers primarily work for Mystery Shopping companies, which are retained by big FMCGs, Banks, and Corporates to review the customer experience of their end customers.
The primary objective of using Mystery Shopping in Market Research & Analytics is to identify the blind spots in a product or a place, evaluate the experience as a consumer or a customer, and provide a consolidated report generated by different Mystery Shoppers at different times and places to their Enterprise Customer, who has retained their service, so that they can improve on their consumer experience or customer experience.
Mystery Shopping and Audit services allow enterprises or businesses to identify the true consumer sentiment about a product or a place and improve their products or their services under research.
Audio / Video interviews of named customers allow the Mystery Shoppers to tap the voice of the customer and support their audit reports with in-situ audit findings.
Business Intelligence (BI) tools allow Market Research & Analytics professionals to slice and dice as well as visually analyse the structured data that is collected during the research to generate actionable insights. The BI and Data Analytics tools and services allow to build interactive dashboards for detailed analysis to identify patterns and trends in the collected research data.
Big Data Analytics allows to analyse the huge amount of unstructured data collected during market surveys as well as mystery shopping and audits through different channels across different demographic segments. It allows to generate a 360 degree view of the product or a place being researched.
Datamatics is a technology company that builds intelligent solutions enabling data-driven businesses to digitally transform themselves through Robotics, Artificial Intelligence, Cloud, Mobility and Advanced Analytics.