Datamatics Global Services Ltd. (DGSL), a global IT, Consulting, BPM, and Data Management Company, in association with the Market Research Society of India (MRSI) and global MR association, ESOMAR announced the 6th edition of Dr. Lalit Kanodia Laureate Award for Technology Excellence in Market Research 2019. The award acknowledges and rewards innovators who have made significant technology-led efforts within the market research industry processes to enhance the quality of consumer insights.
Among the several applications received, Crownit, Kantar, and Hindustan Unilever were the final shortlisted applicants. Crownit won the award for its "Eagle Live" application. Crownit's Eagle Live solution help clients connect to consumers in real-time for qualitative research across 40+ cities in India. Eagle Live application captures data via smartphone of respondents, connects to researchers, moderators, and brand managers for video interviews, focus group discussions, etc. Crownit is now working on emotion analysis and video bots for Eagle Live.
The nominations shortlisted by an independent jury comprising industry experts. The selections are based on multiple pre-defined criteria such as uniqueness, relevance, quality of the solution; however, the most important criteria is that the solution should already be functional and operational.
Commenting on the win, Sameer Grover, Founder & CEO at Crownit, said, "We feel extremely honored and privileged to receive the prestigious Dr. Kanodia Award for Technology Excellence in Market Research. Crownit, a relatively very young organization in the market research field, is excited that its unique solution "Eagle Live" that helps clients connect to live consumers for qualitative research has been acknowledged by the industry through this leading award. We value the feedback we got from the MRSI jury and thank them for the encouragement."
Speaking on occasion, Mr. Sandeep Arora, EVP & Head - Consulting & Advisory Practice, Datamatics said, "Every year we are witnessing an increasing number of applicants are leveraging technology to deliver best-in-class innovations in the field of Market Research. Heartiest congratulations to all the winners for their innovative solutions."
Mr. Sandeep Saxena, Director General, MRSI, said, "This is the 6th edition of the Dr. Lalit Kanodia Award, and every year we see a host of strong entries contending for the award. We believe that this award has acted as a catalyst in the deployment of technology in the Indian insights industry, and winners in the space of hardware, systems integration as well as AI deployment have been recognized. Thus MRSI's objective of instating such an award has been fruitful. The industry would also like to thank Dr. Kanodia and Datamatics for their support and partnership."
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