Datamatics appoints Amanpreet Guleria as ‘Head - Strategic Alliances’ for its Research & Analytics (R&A) Business

Sep 21, 2020 3:46:56 PM

Datamatics Global Services Ltd. (DGSL), a global Technology, BPM and Intelligent Automation, and Digital Solutions company, today announced the appointment of Amanpreet Guleria as ‘Head - Strategic Alliances’ for its Research & Analytics (R&A) Solutions. He will be responsible for increasing and enhancing the Datamatics level of engagement in the Consumer Insights and Analytics Industry for North America and the South Asian region.


Aman brings with him over two decades of Operations Delivery and Technology experience in various Industries with his most recent assignment with Lucid, the leading global marketplace exchange for online market research sample. Before joining Datamatics, he was the Country Head & Director – India, heading the Global Operations Hub for Lucid. Aman has held several key roles in global organizations delivering on critical Operations Excellence and Strategic programs across Fidelity International, UnitedHealth Group, Greenfield Online and WIPRO Spectramind.

Commenting on the new role, Amanpreet Guleria said, “Having worked with global organizations with exposure to a variety of cultures and environments, I’m excited to be a part of Datamatics, an organization with strong roots, its presence, scale and technological capabilities comparative to leaders across the world. I look forward to working with our clients and partners in the MR & Tech space.”

Sandeep Arora, EVP & Global Head – Research & Analytics Solutions, Datamatics, commented, “Aman will focus on the Research & Analytics and Consulting Solutions. His knowledge on new products, technology platforms, industry affiliations, traditional and modern research methodologies will help bridge the gap and scale-up Datamatics to be an important and integral part of the Consumer Insights industry far and wide.”

In addition to being an avid golfer, painter and music lover, Aman is also a tech buff, dreams about the ideas of Technology and its adoption to scale up, endeavour for continuous improvement in all aspects of life. Quality Assurance (6Sigma), Audit & Compliance (ISO), Process Excellence (Lean, ITIL) are a few of the tools he has picked up on his journey, and looks forward to using those resources effectively in the Research and Technology World.

Datamatics offers technology solutions for Market Research (MR) brands & agencies, enabling them to integrate and unify diverse operational, attitudinal, and transactional data sources to create a 360 degree, on-demand view of the customer. Datamatics provides end to end services from Consulting, Data Integration, Data Management & Visualization, and Advance Data Modelling to Mystery Shopping & Audit, Deep Analytics, and Customer Connects.

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