User experience has been pivotal to product success for years now. However, consumer expectations have grown exponentially with the emergence of digital natives who have raised the bar for customer experience significantly. According to Forrester research, on average, every $1 invested in UX will bring $100 in return. Therefore, enterprises need to invest in building highly intuitive, seamless applications that inspire customer loyalty and boost RoI.
As enterprises embark on elevating the user experience, there are inherent challenges that emerge. According to AWS, 88% of online shoppers wouldn’t return to a brand after having a bad user experience. However, enterprises need to embrace a comprehensive UX strategy that can simplify and enhance the customer journey. While doing so, they also need to overcome challenges of dynamic consumer behavior, infrastructural and resource constraints, lack of consumer insights, growing competitive landscape, and low user retention rates.
Datamatics offers end-to-end support in bringing a successful digital product to life with an intensive portfolio of user research, product strategy, user interface, and user experience design, usability testing, prototyping, web design, and development. We adopt a data-driven approach to conceptualize, design and develop transformative user experiences across all channels and branding touchpoints. Our best-in-class digital labs equipped with the most talented UX consultants understand the complexities of consumer-centric design and have a proven track record of creating the most invigorating design experiences.
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