Overview
User experience has been a key driver in the success of every digital transformation product ever. Besides enhancing the basic optics of an app, UI/UX helps accomplish business goals faster and more effectively.
COVID-19 rippled years, however, have been particularly challenging for the digital experience initiatives, with UI/UX holding a significant influence on customer behavior, and hence the sustainability of an enterprise. Furthermore, the goals of UX/UI have now transitioned to addressing the transformed social distancing norms and other needs of users.
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