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Datamatics Launches 4-i Product Page Solutions for Online Retail Industry

Feb 26, 2008 10:00:00 AM

Mumbai, February 26, 2008: The latest Datamatics solution – that impress, inform, interest and influence the buying decision in the clients' favour – gives customers complete ownership, control and flexibility of retailing applications developed for them.

IT and BPO Services organization Datamatics has launched the innovative 4-i Product Page Solutions for the Online Retail Industry. 4-i stands for "impress, inform, interest and influence" the buying decision in the clients' favour.

The solution is part of the Datamatics Online Retail Solutions and is backed by Website Engineering Solutions that involve Business Analysis, Design & Architecture, Development, Testing, Integration and Migration.

"Right from impressing the customer at first glance till influencing the final buying decision in the online retail organization's favor, our Product Page Solutions give the definitive edge over the online retailer's competition," said Rahul Kanodia, Vice Chairman and CEO, Datamatics. "A Product Page is the place where the customers make their buying decisions. Content is the soul of the Product Page and represents what the customer is looking for. For the customer, the impact of the Product Page is often as influencing as the Product itself," he added.

Datamatics' 4-i solution creates content that covers all the crucial aspects of a good Product Page – Descriptions, Images, Attributes, Reviews, Buying Guides, How to Guides, Price Comparisons, and Meta Data. "We make sure that an online retail customer finds enough in the page to get interested, stay on and in all probability make the purchase. We also analyze the visit patterns and time spent, to improve the content further and enhance the customer experience," said Kanodia.

Datamatics' Solutions are backed by an IT/KPO experience of over three decades and the 3,500-person organization assures scalability. The organization has the fastest turn around time due to domain expertise and flexible engagement Models to suit varied needs.

Datamatics showcased the 4-i Product Page Solution at the Retail Business Show, held in London on 5 – 6 February 2008.

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