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GCC for MR

Datamatics Market Research–focused GCCs centralize and scale research and analytics operations with high efficiency and precision. Dedicated offshore teams handle survey programming, data collection, processing, analytics, visualization, and reporting under one roof, ensuring faster turnaround and consistent quality through standardized, automated QC.

The model reduces costs, supports project surges, and allows agencies to focus on core consulting. As a digital-first company, Datamatics integrates AI and MR expertise to enhance how organizations gather and use insights while ensuring security, compliance, and transparency.            

Offerings

In today’s experience-driven world, we help brands truly understand customers—listening with intent, analyzing with AI, and acting with empathy. From capturing sentiment to running immersive mystery audits, we turn feedback into standout moments that build loyalty and trust.
Research Management

Research Management

Streamline projects with end-to-end research management from design and scripting to analysis and reporting. Our global teams ensure fast, high-quality execution.
Survey Programming

Survey Programming

Deploy multi-language surveys across CAWI, CAPI, CATI, mobile, and offline modes. We use platforms like ConfirmIT, Decipher, Dimensions, CMIX, and Qualtrics for seamless programming and automation.
Data Processing

Data Processing

Improve accuracy with validation, cleaning, and cross-tabulation. AI-driven methods and tools like BPTO, MaxDiff, DCM, BVC, SPSS, and MarketSight deliver reliable insights.
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Data Visualization

Turn complex data into clear, interactive dashboards with TruBI. GenAI insights and secure integrations enable faster, smarter decisions.

Our Memberships

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MSPA-Asia
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FEATURED CONTENT

Blog

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The Hidden Cost of Poor Planning – And How GCC Fixes It

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Brochure

FROM OUTSOURCING TO OWNERSHIP

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Webinar

From Chaos to Clarity: Reinventing XM with Agentic AI

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Blog

From Outsourcing to Global Capability Centers: How AI is Transforming Market Research Delivery

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Whitepaper

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Enhancing Customer Experience with Connected Data

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Frequently Asked Questions

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