Customer Experience is the mathematical integral of many differentiated experiences or deeply felt experiences of the customer. These are not the differentials or standalone experiences. These are omnichannel integrals or unified experiences delivered across all channels based on Connected Data. It consists of continuous enhancement, delivery, and measurement based on the organization's vision or a set of KPIs while creating an indelible mark on the customers. This thought is the basis of the Customer Experience Management strategy framework.
Humanized data-driven Customer Experience Management helps organizations to achieve extraordinary results. A detailed Customer Management strategy enabled with Connected Data forms the basis of Superior Customer Experience Management and high CLV. Datamatics with its AXIS approach is named a Leader in the Customer Experience Management space in the Spark Matrix 2022. The Datamatics AXIS approach allows seamless graduation from Customer Satisfaction to Customer Loyalty to Customer Advocacy and fuels the organization's growth engines.
