Overview

The retail and digital marketplace industry had been on a rigorous growth trajectory and a peak digital adoption through the pandemic accelerated its growth further. The lockdowns along with the travel bans mandated consumers to shop online and get used to it. Products that were mostly bought from brick and mortar stores, like milk and medicine, are now actively being purchased via the internet with no hesitation.

This whitepaper aims to bring into the limelight various technological advancements that the e-retail or digital marketplace is undergoing and ways and use cases retailers can use to tap into their enormous potential.