A leading lifestyle products retailer known for introducing some of the world’s most iconic global brands to the Indian market. With an extensive network of stores and a reputation for setting trends in fashion, home decor, and wellness, the company has played a pivotal role in shaping the retail landscape in India.
The client, with a significant presence across 350 points of sale in 32 cities throughout India, faced a critical challenge due to the decentralized nature of their operations. Their business landscape was vast and scattered, making it difficult for leadership to gain a clear and unified view of business performance at both macro and micro levels. Despite their extensive network, accessing real-time, actionable insights was a constant struggle.
The Chief Information Officer (CIO), along with other senior leadership, was tasked with ensuring that decision-makers across regions had timely access to crucial data. However, the existing reporting function was heavily manual, relying on outdated systems that required combining old and new data to generate reports such as trend analysis and trade analysis. This labor-intensive process caused significant delays and hampered the ability to respond swiftly to market shifts and operational inefficiencies.
To stay competitive in the fast-moving retail sector, the client needed a way to automate these reporting functions. They sought a solution that could streamline the generation of comprehensive reports, enabling them to extract valuable insights from both historical and current data in real time, and at the same time provide a clear, consolidated view of their diverse operations across the country.
Datamatics implemented its Business Intelligence (BI) and Advanced Analytics solution, TruBI, to process and analyze the vast amounts of data generated by the client’s operations. TruBI enabled real-time reporting, providing leadership with actionable insights at both macro and micro levels.
To address the lack of direct connectivity with Btrieve, Datamatics also established a data warehouse to consolidate R-Pro and Shopper data. The solution automated the periodic processes of extracting data from Btrieve and importing it into the warehouse, streamlining data management and ensuring a unified view of performance across 350 sales points. This integration facilitated the smooth flow of data and improved access for reporting and analysis.
In addition, Datamatics supported early user adoption by providing comprehensive training to key stakeholders. This ensured that users were equipped to leverage the new system effectively, accelerating the transition and maximizing the benefits of the BI solution across the organization.
Of critical business data generated
Created to provide users with a tailored view of their important business metrics
taken to ensure usage of the right set of business data
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