The Challenge: Racing Against Breaking News
In the fast-paced media industry, MullenLowe Lintas needed to keep its clients informed about their brand and corporate visibility daily. The agency was manually collating media coverage, tracking mentions, and compiling reports to provide insights into how their clients were perceived across various channels. However, this labor-intensive process involved sifting through vast amounts of unstructured media data, manually validating information, and entering it into backend systems.
The inefficiencies were evident—errors, missing data, and delays hindered timely reporting. With thousands of media mentions to process, the team struggled to keep up, often taking two full days to complete reports that needed real-time accuracy. MullenLowe Lintas required a solution that could automate this process, enhance accuracy, and drastically cut turnaround time, ensuring clients received up-to-date insights without delays.
