Challenges

MullenLowe Lintas Group manages more than 300 different brands in multiple categories across the country. They were collating the media coverage of their end customers in order to keep them informed about their brand and corporate visibility on a daily basis.

MullenLowe Lintas had to manually read each and every line of every newspaper across the country and look out for mentions about the brands they catered to.

MullenLowe Lintas was keen to look at an efficient, customer-friendly solution to automate the process of capturing the relevant data to reduce their turnaround time and reduce overall costs.