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Intelligent Document Processing Case Study
Case Study

MullenLowe Lintas Reduces Turnaround-time from 2 Days to 25 Minutes with Auto-capturing of Critical Data with TruCap+

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Client

MullenLowe Lintas Group is one of India’s largest and most admired communication groups. The group manages 300 brands across multiples categories.


Industry

Media & Communications


Region

India

Challenges

MullenLowe Lintas Group manages more than 300 different brands in multiple categories across the country. They were collating the media coverage of their end customers in order to keep them informed about their brand and corporate visibility on a daily basis.

MullenLowe Lintas had to manually read each and every line of every newspaper across the country and look out for mentions about the brands they catered to.

MullenLowe Lintas was keen to look at an efficient, customer-friendly solution to automate the process of capturing the relevant data to reduce their turnaround time and reduce overall costs.

Solution

Datamatics implemented its AI-based Intelligent Document Processing (IDP) solution TruCap+ to enable MullenLowe Lintas in auto-capturing the details about the brands from newspapers from page 1 column 1 o page 32 column 8.

TruCap+ helped MullenLowe Lintas to auto-summarize the lengthy articles by quickly glancing through long news items and extract the main message for conducting an efficient search.

Not only the physical newspapers, but TruCap+ also captured data from across the e-newspapers and web articles to send the information to the brands.

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Impacts

Reduction in Turn Around time

25 Minutes

Reduction in the turn-around time from 2 days

100 percent accuracy achieved

100%

Accuracy achieved

Scalability Factor

Scalability Factor

To scale operations by manifolds as and when required across multiple languages.

 

 

Customer Testimonial

"Datamatics never looked at its engagement with MullenLowe Lintas as a vendor-client relationship. They were like a partner to us. We have traveled the journey together and it's been a very productive journey. We have always experienced a positive approach and have always been satisfied working with Datamatics. It has been 12 years since we have been working together and we hope we keep working for many more years to come."
Pravin-Savant CTO MullenLowe Lintas Group

Pravin Savant
Group Chief Technology Officer, MullenLowe Lintas Group

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