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2019 Gartner Peer Insights ‘Voice of the Customer’: Robotic Process Automation Software
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2019 Gartner Peer Insights ‘Voice of the Customer’: Robotic Process Automation Software

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Augmented Reality (AR) Powered Advertisements

 

Overview

Transport operators are always looking forward to maximize Non-Farebox revenue. AR-powered advertisements attract the smartphone-savvy young generation leading to increased advertisement revenue.

When a passenger points his smartphone camera to a pre-programmed image or brand logo in paper-media or advertisement banner, the app plays an audio-visual advertisement on the smartphone narrating the brand highlights. The solution also enlivens the brand logo as a 3D hologram.