Datamatics AR Solution: Revolutionizing Property Discovery in Real Estate

The client is Asia’s leading online property company operating prominent rental and sale listing sites across Southeast Asia, found itself at a crossroads. With a vision to redefine the property discovery experience, the company has been at the forefront of innovation, aiming to make the process of finding a home faster, smarter, and more engaging.

The Challenge: Platform Limitations and Growth

Asia’s leading online property company was facing major performance issues with its existing sales platform, which suffered from frequent lag and slow load times. This led to a frustrating user experience, causing potential buyers and renters to abandon their searches. As a result, the platform experienced higher bounce rates, lower engagement, and lost business opportunities.

As the company expanded, the existing platform struggled to support the growing volume of concurrent users and transactions. This bottleneck made it difficult for the business to scale efficiently, and the client found it increasingly challenging to manage the increasing demand for faster and smoother interactions. These challenges were particularly impactful for the CIO, responsible for ensuring the platform could handle business growth, and the CFO, who was confronted with rising operational costs due to inefficiencies in the system.

Recognizing the need for change, the client sought a robust, scalable solution that could support faster transactions, improve user experience, and help the business continue to grow without limitations. To achieve this, they turned to Datamatics for a technology solution that could address these performance challenges and position the company for future success.

The Solution: Augmented Reality Marketing Innovation

Datamatics developed an innovative AR-based property search iOS app to provide users with an immersive, real-time 3D view of properties for sale. The app allowed potential buyers and renters to explore the interior architecture, floor plans, and other key property features in a highly interactive way, enhancing the property search experience.

In addition, Datamatics created a groundbreaking solution for viewing 3D models of properties via print advertisements in newspapers and magazines. By simply pointing a smartphone camera at the ad, users could superimpose a digital 3D model of the property on the physical brochure, bringing static content to life. This augmented reality experience not only engaged users in a new way but also bridged the gap between traditional marketing and cutting-edge technology, enabling a more interactive and compelling property discovery process.