Solutions
Datamatics identified three target customer personas – Decision makers (B2B), Prosumers (executives who bought for work), and End users and designed a quantitative approach. Over 2000+ consumers were approached across three major markets: USA, UK, and China.
It helped the client to have a microscopic look at the purchase process, from the initial triggers to the selection of purchase source. Critical parameters which increased the purchase intent, the product/trade specific parameters that resulted in brand/product selection, and pain points causing attrition were also identified.
