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Implemented Salesforce for a Leading International Organization Case Study
Case Study

A Renowned NGO in Cancer Care Improved their Positioning and Campaign Messaging by using Advanced Analytics

Client

The client is a European organization in the social assistance industry of the healthcare sector for cancer. The client is deeply-rooted in the mission of providing cancer awareness and long-term care through their three key objectives:-
A) That fewer number people should get cancer,
B) & more should survive cancer.
C) To provide a better life with and after cancer.

Industry

Healthcare

Region

Europe
A Renowned NGO in Cancer Care Improved their Positioning and Campaign Messaging by using Advanced Analytics

Challenges

The client wanted to establish meaningful relationships between performance and image statements to better understand and identify a few critical statements from the given set of performance image statements running across its brand campaign.

The NGO was interested in discovering new insights by understanding the strength and direction of the linear relationships between pairs of variables.

Solutions

The data science team at Datamatics analyzed correlation coefficients between various performance/image statements, which acted as a cursor about the relationship between multiple statements.

A multiple correlation analysis was done to assess the relative strength between the brand statements. The results produced cross-tables between the 14 performance/image statements.

Impacts

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Improved marketing campaign

And positioning strategies

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Customized campaigns

Based on demographic data

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Designed roadmap

For image facelift of the client

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