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The client is a European organization in the social assistance industry of the healthcare sector for cancer. The client is deeply-rooted in the mission of providing cancer awareness and long-term care through their three key objectives:-
A) That fewer number people should get cancer,
B) & more should survive cancer.
C) To provide a better life with and after cancer.
The client wanted to establish meaningful relationships between performance and image statements to better understand and identify a few critical statements from the given set of performance image statements running across its brand campaign.
The NGO was interested in discovering new insights by understanding the strength and direction of the linear relationships between pairs of variables.
The data science team at Datamatics analyzed correlation coefficients between various performance/image statements, which acted as a cursor about the relationship between multiple statements.
A multiple correlation analysis was done to assess the relative strength between the brand statements. The results produced cross-tables between the 14 performance/image statements.
Improved marketing campaign
And positioning strategies
Based on demographic data
For image facelift of the client
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Datamatics is a Digital Technologies, Operations, and Experiences company that enables enterprises to go Deep in Digital to boost their productivity, customer experience and competitive advantage.