The role of Consumer Insights industry for providing insightful recommendations regarding consumer behaviour continues to evolve. As we understand, this will be driven by the convergence of process consulting, omni-channel customer experiences, agile technologies, and analytics process automation.
Datamatics equips its customers with the ability to capture and access VoC from multiple customer touchpoints, including social, and create integrated omni-channel connected data solutions. Presence of robust Business Intelligence Dashboards and AI/ML driven VoC Monitoring Systems allows on-the-go analyses of key trends as well as categorization of conversations and emerging themes. These analyses can be further enhanced through Research Consulting Services, Social Media Analytics, and Omni-channel Customer Analytics.
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