Overview

To recognize and maximize the lifetime value of their customers, CXOs need to have an excellent “peripheral vision.” They need to be able to see the entire customer lifecycle at a glance so that they can develop a clear road map and a long-term strategic plan. But the big-picture insights that CXOs depend on to drive actions are too often buried in functional silos across the organization.

The ebook explains how brands across the world can leverage connected data to enhance their customer lifetime value and how it can help them to implement better-targeted campaigns, smarter segmentation and sharper cross-sell/upsell opportunities across your sales pipeline.