The A-Z of Speech Analysis and Its Role In Understanding Consumer Behavior


Everyone is familiar with the term 'Voice of the Customer'. Speech analytics does exactly that. This thoughtcast takes you through the importance of speech analysis for analysing and studying customer behavior. It also highlights the challenges that come along with analysing speech.

Watch how technologies like speech-to-text and text analytics help in understanding and interpreting speech to study consumer behaviour. 


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Key Takeaways

‘Voice of a customer’ the most important factor to understand consumer behaviour

Speech-to-text technology is used for understanding speech

Text analytics is used for interpreting speech

Interpreting Voice of Customer with Speech Analysis Infographics