Enhancing Data Transparency for a Prominent Tyre Manufacturer

The client is one of India’s leading tyre manufacturers with a strong footprint in global markets. With an annual production capacity exceeding 165 million tyres, the company caters to a wide spectrum of mobility needs. Its diverse portfolio includes tyres for passenger vehicles, two-wheelers, commercial trucks and buses, light commercial vehicles, as well as specialized tyres for earth-movers, forklifts, tractors, trailers, and auto-rickshaws.

The Challenge: Fragmented Reporting Systems

Despite its operational scale and market leadership, the client faced a growing challenge—limited visibility into business-critical data. There was no centralized repository to support the Management Information System (MIS) reporting needs of managers, business users, and key decision-makers across departments. Data was scattered across silos, making it difficult to derive actionable insights or respond swiftly to operational bottlenecks.

The absence of a comprehensive reporting and analytics tool further compounded the problem. Territory managers struggled to access reliable data during dealer meetings, hindering their ability to make informed decisions on the spot. The lack of a unified platform for quick data referencing impacted business agility and day-to-day effectiveness at the ground level.

These challenges were not isolated—they were deeply felt at the top. The Chief Operating Officer (COO), tasked with driving operational efficiency and ensuring alignment across business functions, found it increasingly difficult to gain a consolidated view of performance metrics. The absence of timely, accurate data created roadblocks in strategic planning and execution. It became clear that enhancing data transparency was not just a technology initiative—it was a mission-critical priority led by the COO to empower every layer of the organization with real-time, actionable insights.

The Solution: TruBI-Driven Business Intelligence

To address the pressing need for data transparency and centralized reporting, Datamatics implemented its proprietary business intelligence platform—TruBI. Designed for scalability and speed, TruBI enabled the client to monitor and analyze business performance in real time, transforming how decisions were made across the organization.

The platform delivered intuitive, interactive dashboards that empowered users—from territory managers to senior leadership—with the ability to access critical insights anytime, anywhere via the web. This seamless accessibility ensured that problems could be identified and addressed as they occurred, significantly reducing response times.

Datamatics also standardized the client’s MIS processes by integrating advanced features such as enterprise-wide monitoring, customized reporting, and interactive analytical capabilities. This brought consistency and clarity to data interpretation across business functions, enabling a unified view of operational performance. By centralizing data into a single source of truth and layering it with intelligent analytics, TruBI helped dismantle data silos and laid the foundation for a data-driven culture across the enterprise.