Transforming Reporting Efficiency with TruBI for a Middle East Leader

The client is one of the largest building materials company in Middle East. The client’s operations are dominated by two major segments – building materials and home décor/interior solutions. With a reputation built on quality, scale, and innovation, the company had become a trusted partner for both commercial and residential construction projects across the region.

The Challenge: Outdated Reporting Workflows

For a company operating at the scale and complexity of one of the Middle East’s largest building materials and interior solutions providers, timely and accurate insights weren’t just helpful—they were mission-critical. Yet, despite its expansive operations and reliance on data to drive financial decisions and supply chain strategies, the organization found itself entangled in a time-consuming reporting cycle.

Each month, the MIS team was tasked with producing a variety of reports—inventory summaries, receivables aging, sales and gross profit analysis, and comprehensive financial statements. But generating these essential reports was far from seamless. The data resided deep within the enterprise ERP system, accessible only with assistance from the IT department. Once retrieved, it had to be manually compiled and processed in Excel spreadsheets—often taking days of back-and-forth effort. Only then could the reports be presented in a format suitable for business leaders.

The ripple effects of this process were significant. The CIO was under pressure to reduce IT overhead and modernize the reporting infrastructure, while the CFO needed real-time financial visibility to manage working capital, assess profitability, and guide strategic investments. Instead, both leaders were stuck navigating through outdated processes, delayed insights, and reporting inefficiencies that made agile decision-making nearly impossible.

The Solution: Efficiency Powered by TruBI

To unlock efficiency and enable real-time visibility, Datamatics experts undertook a deep-dive analysis of the company’s existing systems and reporting architecture. After thoroughly understanding the operational workflows and data dependencies, the team designed and implemented robust Extract, Transform, Load (ETL) packages. These ETL processes were configured to seamlessly pull data from the enterprise’s base systems into TruBI, Datamatics’ powerful business intelligence and analytics platform.

Once integrated, TruBI became the nerve center for reporting and decision-making. It automated the entire cycle of data consolidation, formatting, and report generation—eliminating manual intervention and reducing dependency on IT teams. The platform was tailored to meet the specific needs of the MIS team, ensuring that all key reports—whether related to inventory, receivables, sales, profitability, or financial performance—were generated accurately and efficiently.

One of the standout features of TruBI was its flexibility in reporting. Users could generate reports dynamically based on various time periods, categories, or business dimensions—all in real-time. In addition, a number of critical reports were scheduled to run automatically on daily, monthly, and quarterly intervals, ensuring that stakeholders always had access to up-to-date insights without delays.

With TruBI, the business transitioned from reactive reporting to a proactive, insight-driven culture—equipping leadership with the tools they needed to make faster, smarter decisions at every level.