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TruAI Optimizes Sales For A Multinational Consumer Products Giant

Client

The client is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos among others with over 700 million Indian consumers using its products..

Industry 

FMCG

Region

India

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Challenges

The client wanted to decide a competitive pricing for all their products by analyzing a data universe of 181,479 records, involving 87 brands, 506 products, and 10 eCommerce companies (1 client’s company + 9 competitors) and get smart insights in future trends with respect to competitor pricing.

Solution

Datamatics used the client’s 3 months’ data and proposed a hybrid solution, which comprised different analytics tools for conducting Predictive Pricing, namely Descriptive Statistics, Time Series, Hypothesis Testing, Descriptive Statistics, Forecasting, and Inferential Statistics.

Datamatics Advantage

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32%

client was able to step up their sales figures from 20%

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Effective Promotions

Conducted with the help of advanced analytics

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Historical Analysis

Of the previous data to predict future trends

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Price analysis

Of self and competitors to predict future price trends

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