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The client is an International Organization responsible for providing humanitarian and developmental aid to children worldwide.
United States of America
Lack of data hygiene in legacy system Mailchimp as it did not store data correctly.
Challenges to manage donor's marketing preferences and opt-ins.
Initially, emails were blocked by customer's ISPs considering them as spam and hence delivery rate was very low.
A single view was lacking for different types of donors.
Datamatics implemented Marketing Cloud for storing data on a single platform and built a custom preference center to directly update Salesforce CRM thereby facilitating a single source of truth for preferences and opt-ins.
Automation helped the client for segmenting data to create audiences for campaigns.
Datamatics also conducted Marketing cloud training for the marketing team and introduced the Marketing team to email best practices.
Emails delivered with good engagement
Increased email sending ROI, enabled the Marketing team to target the right audience for each campaign
Preferences were updated in real-time and unsubscribe complaints were reduced
The marketing team was able to segment donors by donor type, thereby able to personalized emails for each donor type
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