The Challenge : Building a Scalable, High-Control Operations Model
Despite its growth ambitions, MarketCast faced several operational challenges. The analytics unit heavily relied on external partners, including Datamatics and Merkle, which created inefficiencies, delays, and reduced visibility into critical processes.
The lack of direct control over delivery affected accountability, timelines, and the ability to consistently meet client expectations. Moreover, the outsourcing model increased costs, putting pressure on profitability, while fragmented process ownership posed a risk of knowledge loss, making it harder to maintain institutional expertise.
Finally, as the business expanded, the client required a scalable, sustainable model capable of handling diverse service lines and fluctuating demand, without compromising on quality or speed.
