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OTT Video Streaming app development case study
Case Study

OTT Video Streaming App for a Leading Telecom Player in Asia

Client

The client is one of India’s leading telecom players who is disrupting the Indian telecom market with its offerings. Through its video streaming service, it offers 600+ channels in 15 languages.

Industry 

Telecommunications

Region

India

OTT  app development case study

Challenges

The client's existing video streaming app encountered performance issues which resulted in a sub-optimal user experience for their audience.

The client wanted to re-engineer the existing mobile app catering to digital content streaming service and improve CX while also creating separate apps for streaming music, cinema and TV shows.

Solution

The existing app was rebuilt and re-designed with a focus on performance optimization. The app offered access to the widest range of TV channels across multiple genres. Audiences could watch live TV channels and TV programs aired in the last 7 days.

A new app was created for providing unlimited ad-free access to music across 15+ regional languages.

Impacts

OTT app development case study - 432 Live TV Channels

432 live TV channels

Across 15 regional languages on mobile handsets

100 millions download on Playstore = OTT app development

100 millions

Downloads on Playstore within few months

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