From Chaos To Clarity: Transforming Marketing And Sales Using Salesforce Pardot
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A global leader in lime and limestone solutions, this 150+ year-old manufacturer plays a critical role in serving industries such as steel, environmental, construction, and agriculture. With operations spanning Europe, North America, and Africa, the client delivers essential materials that support infrastructure and industrial processes worldwide.
The Challenges: Strategic Roadblocks in Marketing and Sales Alignment
The client is facing several significant challenges that are limiting the effectiveness of their marketing and sales efforts. Their current use of Oracle Eloqua provides limited personalization and visibility, making it difficult to deliver tailored experiences to prospects. There is a clear disconnect between the sales and marketing teams, leading to misaligned strategies and missed opportunities. Additionally, the absence of real-time insights into lead interactions hampers timely and informed decision-making.
The organization also struggles with inefficient, duplicated efforts caused by fragmented and siloed data systems. Finally, the lack of proper campaign ROI attribution and tracking makes it challenging to measure performance and optimize future initiatives.
The Solution: Integrated Solution for Scalable, Data-Driven Marketing
To address the client’s challenges, Datamatics successfully migrated their marketing operations from Oracle Eloqua to Salesforce Pardot. As part of the transition, all digital marketing assets—including emails, forms, and landing pages—were completely rebuilt within Pardot to enhance engagement and functionality.
The team also redesigned automation workflows and lead scoring rules to improve lead management and prioritization. Pardot was seamlessly integrated with Salesforce Sales Cloud, providing the client with a unified view of customer data and interactions. Additionally, a no-code, scalable framework was implemented to ensure future adaptability and ease of updates without reliance on technical resources.
