Food & beverage research: Accelerating insights with Datamatics automated Transcription

A global leader in the food and beverage sector, known for its diverse product portfolio and strong focus on innovation, wanted to stay ahead of consumer trends. The company regularly conducted interviews and research but struggled to manage insights effectively across teams.

The Challenge: Fragmented Feedback and Slow Insights

Feedback was tracked in silos, with departments collecting data independently. This led to inconsistent records and disconnected insights across the organization.

Customer data was spread across multiple platforms, limiting visibility across functions. Manual compilation slowed down analysis and delayed reporting to leadership.

Teams also lacked end-to-end visibility of customer journeys, making it difficult to identify service gaps or resolve issues in a timely manner.

The Solution: Centralized and Connected Insights

Datamatics created a unified transcription system, centralizing feedback into one searchable platform. This eliminated silos and improved consistency.

The system was integrated with CRM tools, providing a complete view of customers. Smart features like silence skipping and keyword search accelerated analysis.

Real-time dashboards gave leadership instant access to insights, while full journey mapping highlighted service gaps and enabled proactive resolution.