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The client is focused on providing industry-leading, actionable KOL (key opinion leader) solutions to marketing and medical affairs groups at pharma, biotechnology, and medtech companies, which includes profiling, identification, and screening as well as analytics such as ranking, FMV and competitive analysis.
The client’s product sales were sagging and they wanted to conduct market segmentation to overcome acute strategic problems and cross-sell products.
There was lack of standardization across all departments. And lack of visibility at the top level management in the organisation
Datamatics automated all the processes to capture data from Electronic data Interchange (EDI) and designed a comprehensive workflow to digitize and scan text files in UB04 format.
The workflow effectively converts unstructured data into a digital format and feed it into the BI system. Implemented IBM Cognos Express (integrated business intelligence (BI) solution and planning solution purpose-built for midsize companies) for data visualization
The entire process making significant savings in time, effort, and cost
To Improve organization wide visibility
Lcapability to cross-sell services to the right existing customers
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Datamatics is a Digital Technologies, Operations, and Experiences company that enables enterprises to go Deep in Digital to boost their productivity, customer experience and competitive advantage.