Automating Data Capture for Healthcare Giant’s Operational Efficiency

The client delivers actionable Key Opinion Leader (KOL) solutions for marketing and medical affairs teams in the pharmaceutical, biotechnology, and medtech sectors, offering KOL profiling, identification, screening, and advanced analytics like ranking, FMV assessments, and competitive analysis.

The Challenge: Ineffective Cross-Selling Strategy

The client faced declining product sales and needed a strategic solution to overcome this issue. They identified that market segmentation was essential to understand their diverse customer base and enable effective cross-selling. However, there were significant barriers in achieving this.

The organization lacked standardization across departments, leading to fragmented operations and inconsistent processes. This disjointed approach hindered the client’s ability to gather actionable insights and optimize business strategies. Furthermore, there was limited visibility at the top level of management, making it difficult for leadership to get a real-time, unified view of key performance indicators.

Without clear, data-driven insights, the decision-making process became slow and reactive, exacerbating the challenges. These issues were felt most acutely by the top leader, who was tasked with navigating the company through a period of stagnation and ensuring that the organization’s strategic goals could be met despite the internal operational hurdles.

The Solution: Digitizing Unstructured Data

Datamatics streamlined and automated the client’s data management processes by capturing data from Electronic Data Interchange (EDI) and developing a comprehensive workflow to digitize and scan text files in UB04 format.

The solution effectively transformed unstructured data into a structured digital format, which was then seamlessly integrated into the Business Intelligence (BI) system. This automation eliminated manual processes, reducing errors and increasing efficiency. To further enhance decision-making capabilities, Datamatics implemented IBM Cognos Express, a tailored integrated BI and planning solution designed specifically for midsize companies. The tool provided advanced data visualization, enabling the client to monitor key performance metrics in real-time.

With this implementation, the client gained a unified view of their operations, improving strategic planning and accelerating decision-making. The integration of the BI system with automated data capture processes allowed the client to drive operational excellence, optimize performance, and achieve more accurate, data-driven insights across all departments.